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5 Ways to Improve Your Visual Storytelling


Ruslan Galba - May 16, 2020 - 0 comments

5 Ways to Improve Your Visual Storytelling

5 Ways to Improve Your Visual Storytelling 🎨

Courtesy of @divadsanders

When we think of stories, our minds default to 600-page novels and dramatic twists.⁣

But we can apply the same framework of a classic story like Alice in Wonderland to something as simple as a social media post 🐰

Just like Alice fell deeper and deeper into the rabbit hole, you are taking your audience on a journey through your own perspective.

As designers, we have to explore the craft of visual storytelling to get our points across 📖

We make the abstract tangible and the overly complicated accessible.⁣

Images alone are not enough and neither is text.

It takes a combination of the two along with a structure to provide the most value in a short span of time 🕰

Build around an anchor  Whether starting an Instagram post or painting a picture, set your anchor. An anchor is the focus point of the piece.  Your anchor can be a topic, a person 
a setting, whatever you want 
to talk about. Start with what you know and then build around it.

Build around an anchor

Whether starting an Instagram post or painting a picture, set your anchor. An anchor is the focus point of the piece.
Your anchor can be a topic, a person a setting, whatever you want to talk about. Start with what you know and then build around it.

Limit your color palette  Be weary of that Adobe Color wheel. With so many options, you could be there forever. There is such a thing as visual overload. 
Try limiting your color choice between 1 and 3. Start with a monochromatic theme then build out from there.

Limit your color palette

Be wary of that Adobe Color wheel. With so many options, you could be there forever. There is such a thing as visual overload.
Try limiting your color choice between 1 and 3. Start with a monochromatic theme then build out from there.

Composition balance  A little goes a long way when it comes to the overall view of your work. Bring balance to your composition with these three aspects: 
- Large: The background color - Medium: Image to focus on - Small: Texture or pattern 
Create levels of heirarchy to accentuate depth.

Composition balance

A little goes a long way when it comes to the overall view of your work. Bring balance to your composition with these three aspects:

  • Large: The background color
  • Medium: Image to focus on
  • Small: Texture or pattern

Create levels of hierarchy to accentuate depth.

Create your own rules  Originality has no blueprint. True innovators craft their own set of guidelines. 
Don't bound yourself to the perspective of others. Not even me. Explore your personal constraints and create your own rules to win and fail by.

Create your own rules

Originality has no blueprint. True innovators craft their own set of guidelines.
Don’t bound yourself to the perspective of others. Not even me. Explore your personal constraints and create your own rules to win and fail by.

Talk to your community  Research your audience. Once you have a clear concept, think about whose hands it will touch.  How would they understand your work?' 
Is it filled with too much jargon? 
What value will they get?  Get feedback from others to gain perspective of your work.

Talk to your community

Research your audience. Once you have a clear concept, think about whose hands it will touch.

  • How would they understand your work?’
  • Is it filled with too much jargon?
  • What value will they get?

Get feedback from others to gain perspective on your work.

Bonus – useful marketing tools:

G Suite – is a suite of collaborative productivity apps, cloud computing, software, and products.
Cashbox – a promotion platform for websites and mobile apps. Easy, curious, informal, highly-effective set of tools that helps to promote your brand.
AdCombo – is an innovative CPA network that provides the best payout rates with high conversion offers and landing pages.
Notion  –  is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Funnelytics  –  the best funnel mapping software available to marketers and entrepreneurs today.
Miro – is the online collaborative whiteboard platform that enables teams to work effectively together.
JVZoo – is an affiliate marketing platform that allows sellers to easily list, promote, and sell their products, and affiliate marketers to easily find interesting products at great prices to promote.
Keitaro – is a universal traffic tracker for CPA and affiliate marketing that supports redirects, content generation and share splitting between landing pages and offers.

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