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7 eCommerce Site Redesign Hacks


Ruslan Galba - December 16, 2019 - 0 comments

7 eCommerce Site Redesign Hacks

7 eCommerce Site Redesign Hacks 💯

Redesigns are part of a website’s lifecycle. It’s a chance for you to let loose and unleash your creative talents.

However, a redesign is much more than the visual design of a website. There are other factors at play — factors that impact the overall traffic and conversions.

Yes, an attractive website is important, but looks won’t mean anything if your website cannot convert visitors into paying customers.

Thankfully, some redesigning tips and tricks help drive up traffic and increase conversions easily. These are listed below.

✅ Improve your website search functionality
✅ Optimize the exit pages on your website
✅ Present your contact details and provide live chat functions
✅ Gamify your web store
✅ Streamline your website
✅ Show user reviews
✅ Be prepared

Redesigns are part of a website's lifecycle. lt's a chance for you
to let loose and unleash your creative talents.  However, a redesign is much more than the visual design of a
website. There are other factors at play - factors that impact
the overall traffic and conversions.
Yes, an attractive website is important, but looks won't mean
anything if your website cannot convert visitors into paying
customers.  Thankfully, some redesigning tips and tricks help drive up traMc
and increase conversions easily. These are listed below.

Redesigns are part of a website’s lifecycle. it’s a chance for you to let loose and unleash your creative talents.
However, a redesign is much more than the visual design of a website. There are other factors at play – factors that impact the overall traffic and conversions.
Yes, an attractive website is important, but looks won’t mean anything if your website cannot convert visitors into paying customers.
Thankfully, some redesigning tips and tricks help drive up traffic and increase conversions easily. These are listed below.

lmprove your website search functionality  Visitors who use the search bar on your site have almost
double the chances of conversion than the ones who do not.
lt happens because visitors using the search function seek to
buy products later compared to users who are just browsing.
However, if the search function on your site does not work
efficiently or is hard to find, you might lose out on potential
buyers.
The placement of your search bar and the ease with which it
can be used determine a lot of your sales success.

lmprove your website search functionality

Visitors who use the search bar on your site have almost double the chances of conversion than the ones who do not.
lt happens because visitors using the search function seek to buy products later compared to users who are just browsing.
However, if the search function on your site does not work efficiently or is hard to find, you might lose out on potential buyers.
The placement of your search bar and the ease with which it can be used to determine a lot of your sales success.

Optimize the exit pages
on yourwebsite  Exit pages are those pages which visitors use to exit your
website.
Use sophisticated traffic and sales analytics intelligence tools
to know who's visiting your site.  Monitor their behavior to determine the exit pages on your
website.  lmprove these pages to convince users not to leave your
website, or at least visit again

Optimize the exit pages on your website

Exit pages are those pages which visitors use to exit your website.
Use sophisticated traffic and sales analytics intelligence tools to know who’s visiting your site.
Monitor their behavior to determine the exit pages on your website.
lmprove these pages to convince users not to leave your website, or at least visit again

Present your contact details
and provide live chat functions  Buyers should know that they can trust you before they make a
purchase from your website.
One of the most effective ways to establish trust is to
showcase your contact details directly on the front page.
lnclude live chat features on your site to increase this trust.
Having their questions answered by a live person during an
online purchase boosts the trust levels of the consumers.
Live chat has become a significant part of customer service,
overtaking phone and email support, and it has been found to
boost ecommerce conversion rates.

Present your contact details and provide live chat functions

Buyers should know that they can trust you before they make a purchase from your website.
One of the most effective ways to establish trust is to showcase your contact details directly on the front page.
lnclude live chat features on your site to increase this trust.
Having their questions answered by a live person during an online purchase boosts the trust levels of the consumers.
Live chat has become a significant part of customer service, overtaking phone and email support, and it has been found to boost eCommerce conversion rates.

Gamifyyour web store  Use video game elements on your website.
This process known as gamification plays with the natural
reward centers of the brain, boosting dopamine levels of
customers every time they make a small achievement.
Gamification has been found to improve conversions by seven
times since it pushes visitors to complete the goals set by you
including spending more on your products.
Use common gamification elements on your website.

Gamify your web store

Use video game elements on your website.
This process known as gamification plays with the natural reward centers of the brain, boosting dopamine levels of customers every time they make a small achievement.
Gamification has been found to improve conversions by seven times since it pushes visitors to complete the goals set by you including spending more on your products.
Use common gamification elements on your website.

Streamline your
website  Never overwhelm your visitors with too many options. When
trying to increase traffic and boost conversion rates, remember
fewer is better.
Make it easy for your clients to figure out where they need to
click. Simplify your website using the following tricks:
-Provide one-click checkout
-Ensure the checkout page remains clean, containing only the
necessary details
-Use big, eye-catching CTAs, such as "Read more" or "Buy now"
-Limit the number of categories available to ease the browsing
process

Streamline your website

Never overwhelm your visitors with too many options. When trying to increase traffic and boost conversion rates, remember fewer is better.
Make it easy for your clients to figure out where they need to click. Simplify your website using the following tricks:
-Provide one-click checkout
-Ensure the checkout page remains clean, containing only the necessary details
-Use big, eye-catching CTAs, such as “Read more” or “Buy now”
-Limit the number of categories available to ease the browsing process

Show user reviews  Reviews can change the minds of customers when it comes to
choosing what to buy.
Add real user reviews and videos to increase brand
engagement.
Encourage clients to leave positive product reviews to stand
out from the competition and increase conversion.

Show user reviews

Reviews can change the minds of customers when it comes to choosing what to buy.
Add real user reviews and videos to increase brand engagement.
Encourage clients to leave positive product reviews to stand out from the competition and increase conversion.

Be prepared  Make sure the server of your redesigned website is ready to handle the influx of traffic and conversions.  Use products like Load Balancer to optimize the traffic
distribution across the servers.
This ensures that your website performs at 100 percent
efficiency, and accommodates more traffic.
When your website handles smoothly, clients will find it easier
to purchase products, resulting in more conversions.  These seven methods will allow you to effectively redesign your
website in a way that facilitates greater conversions and draws
more traffic.

Be prepared

Make sure the server of your redesigned website is ready to handle the influx of traffic and conversions.
Use products like Load Balancer to optimize the traffic distribution across the servers.
This ensures that your website performs at 100 percent efficiency, and accommodates more traffic.
When your website handles smoothly, clients will find it easier to purchase products, resulting in more conversions.

These seven methods will allow you to effectively redesign your website in a way that facilitates greater conversions and draws more traffic.

Bonus  —  8 useful tools for everyday usage:

GetResponse — an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.
Manychat — Messenger bot platform for marketing, E-commerce, and support.
Crello  — free graphic design editor that helps create images for social media, print, and other web-based graphics.
Funnelytics  — the best funnel mapping software available to marketers and entrepreneurs today.
FlyWheel  —  is managed WordPress hosting built for designers and creative agencies.
Integromat  —  is a powerful automation tool that connects your apps and services to work smarter, not harder.
Leadpages  —  lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.
FlowKit  — allows designers to create frighteningly fast user flows within Sketch and Figma.

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