7 LinkedIn Ads Tips And Tricks
LinkedIn has come to be one of my favorite advertising platforms over the last year.
New features are constantly being released to give advertisers more insight into performance. With all of the releases though, it can be tough to keep up with the seemingly ever-changing platform.
I’ve listed below some of the tips and tricks I’ve learned from working in LinkedIn Ads.
1. Understand How Conversions Are Reported
The conversion number you see reported in the top summary section, as well as the conversations in the graph, is a combination of post-click and view through conversions.
2. View Performance for Different Conversions in Your Campaign
If you are tracking multiple conversion actions within the same campaign, you can break down the data within the conversion report. However, as you can see in the example below, it only segments total conversions, not post-click and view through data.
3. Duplicate Champion Ads When Setting Up a New Ad Test
Just like any other platform, you should be testing your LinkedIn ads on a regular basis. When you upload a new ad, though, I tend to find that LinkedIn still gives a majority of the impressions to the champion ads still active in the account, even with the rotate ads event option selected.
4. Use Demographics Reports to Evaluate Audiences
Demographics reporting is a relatively new feature in LinkedIn and it seems to be steadily improving over time. Currently, you can segment performance by company industry, job seniority, job function, company size, location, country, and company. This will show you how your campaigns are currently performing for each of these groups.
5. Try Out Objective-Based Bidding
Another new LinkedIn Ad feature, objective-based bidding, lets you choose your campaign object and corresponding bid method.
6. Always Review LinkedIn Audience Network and Audience Expansion Settings
For each campaign you create, you have the option to opt ads into the LinkedIn Audience Network as well as enable Audience Expansion. Each of these settings is enabled by default for Sponsored Content campaigns, so make sure to think about if these are settings you want to leave active.
7. Upload a List of Company Names Instead of Adding Each One Individually
If you or your client has a list of companies they want to target, you can upload the list directly into the interface via the Matched Audience option within Account Assets.
6 useful marketing tools:
Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.
HypeAuditor — empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement
TubeBuddy — the premier YouTube channel management and video optimization toolkit.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Manychat — Messenger bot platform for marketing, E-commerce, and support.