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8 Principles of information architecture


Ruslan Galba - August 14, 2019 - 0 comments

8 Principles of information architecture. Key points from the book "Eight Principles of Information Architecture" by Dan Brown

8 Principles of information architecture

Key Points from the book «Eight Principles of Information Architecture» by Dan Brown 🚀

1. Principle of objects

Treat content as a living, breathing thing with a lifecycle, behaviours, and attributes.

2. Principle of choices

Create pages that offer meaningful choices to users, keeping the range of choices available focused on a particular task.

3. Principle of disclosure

Show only enough information to help people understand what kinds of information they’ll find as they dig deeper.

4. Principle of exemplars

Describe the contents of categories by showing examples of the contents.

5. Principle of front doors

Assume at least half of the website’s visitors will come through some page other than the home page.

6. Principle of multiple classifications

Offer users several different classification schemes to browse the site’s content.

7. Principle of focused navigation

The principle of focused navigation — Don’t mix apples and oranges in your navigation scheme.

8. Principle of growth

Assume the content you have today is a small fraction of the content you will have tomorrow.

Courtesy of @uxchoice

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1. Principle of objects. Treat content as a living, breathing thing with a lifecycle, behaviors and attributes.Principle of choices. Create pages that offer meaningful choices to users, keeping the range of choices available focused on a particular task.Principle of disclosure. Show only enough information to help people understand what kinds of information they'll find as they dig deeper.Principle of exemplars. Describe the contents of categories by showing examples of the contents.Principle of front doors. Assume at least half of the website's visitors will come through some page other than the home page.Principle of multiple classification. Offer users several different classification schemes to browse the site's contentPrinciple of focused navigation. The principle of focused navigation - don't mix apples and oranges in your navigation scheme.Principle of growth. Assume the content you have today is a small fraction of the content you will have tomorrow.Have some questions or suggestions? Let us know in the comments.

Bonus — 8 useful tools for everyday usage:

GetResponse — an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!

Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.

Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.

FlyWheel — is managed WordPress hosting built for designers and creative agencies.

Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.

Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.

FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.

Have some questions or suggestions? Let me know in the comments.

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