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9 Facebook Ad Mistakes That Are Killing Your Conversions


Ruslan Galba - July 12, 2020 - 0 comments

9 Facebook Ad Mistakes That Are Killing Your Conversions

9 Facebook Ad Mistakes That Are Killing Your Conversions ❌

Written by Joe Ferguson. MaxBounty Blog

Designed by Karl

Despite an ever-changing affiliate marketing landscape, Facebook advertising continues to be one of the most common and profitable traffic sources used by affiliates 📈

However, as the social platform’s list of advertising rules increase so does the possibility of error for those doing the advertising.

1️⃣ Direct-Linking to Your Landing Page
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This one may seem obvious if you’re not a beginner but it’s too important not to include. We also still see a lot of new affiliates make this mistake.

1️⃣ Direct-Linking to Your Landing Page

This one may seem obvious if you’re not a beginner but it’s too important not to include. We also still see a lot of new affiliates make this mistake.

2️⃣ Too Much Text on an Ad Image  This is a commonly made mistake because an ad’s image can seem like a great opportunity to expand on your copy by plastering it with text. The problem is you’ll likely be violating Facebook’s 20% Text Rule.

2️⃣ Too Much Text on an Ad Image

This is a commonly made mistake because an ad’s image can seem like a great opportunity to expand on your copy by plastering it with text. The problem is you’ll likely be violating Facebook’s 20% Text Rule.

3️⃣ Not Following Facebook’s Advertising Policies  One of the quickest ways you can ensure that all the work you put into your ad is wasted is to break Facebook’s Ad Guidelines.

3️⃣ Not Following Facebook’s Advertising Policies

One of the quickest ways you can ensure that all the work you put into your ad is wasted is to break Facebook’s Ad Guidelines.

4️⃣ Lack of Cohesiveness Between Ad and Landing Page  Linking your ad to a landing page that is thematically disconnected from the ad creates two problems:
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— The user will be confused/disinterested and will likely bail
— Facebook won’t be happy

4️⃣ Lack of Cohesiveness Between Ad and Landing Page

Linking your ad to a landing page that is thematically disconnected from the ad creates two problems:

  • The user will be confused/disinterested and will likely bail
  • Facebook won’t be happy
5️⃣ Lack of A/B (aka Split) Testing  If you’re not testing AND testing properly, you’re playing a guessing game where you’re bound to end up the loser. You NEED to determine what’s more likely to attract users.

5️⃣ Lack of A/B (aka Split) Testing

If you’re not testing AND testing properly, you’re playing a guessing game where you’re bound to end up the loser. You NEED to determine what’s more likely to attract users.

6️⃣ Transparent Targeting  Copy should speak to the audience, but it shouldn’t speak to them TOO specifically. If a user can tell that you’ve targeted them, they’ll likely find your ad off-putting.

6️⃣ Transparent Targeting

Copy should speak to the audience, but it shouldn’t speak to them TOO specifically. If a user can tell that you’ve targeted them, they’ll likely find your ad off-putting.

7️⃣ Targeting Too Broad of an Audience  Don’t get the impression that narrow targeting is bad, however. It’s only when it becomes detectable in your ad that it becomes detrimental. Otherwise, it’s a much better strategy to target a specific audience than trying to get your ad in front of half of the population.

7️⃣ Targeting Too Broad of an Audience

Don’t get the impression that narrow targeting is bad, however. It’s only when it becomes detectable in your ad that it becomes detrimental. Otherwise, it’s a much better strategy to target a specific audience than trying to get your ad in front of half of the population.

8️⃣ Focused on Feature(s) not Benefit(s)  What’s the difference? Features tell the user about the product/service you’re promoting while benefits tell the user about themselves after they use that product/service.  Humans inherently become more engaged in a story once they realize they’re the main character. Communicate how their lives are going to be improved by what you’re promoting.

8️⃣ Focused on Feature(s) not Benefit(s)

What’s the difference? Features tell the user about the product/service you’re promoting while benefits tell the user about themselves after they use that product/service. Humans inherently become more engaged in a story once they realize they’re the main character. Communicate how their lives are going to be improved by what you’re promoting.

9️⃣ Forgetting a Clear Call-to-Action  Call-to-actions are often not given as much importance as headlines, copy, and images.  That’s where the mistake lies, however.  If a user has made it to your call-to-action, this is literally your chance to persuade them to click on your ad – you need to be convincing.
The point of a CTA is to convince someone to act. Therefore, use words that create a sense of urgency like “Now” and “Today” combined with action words like “Get” “Click” and “Learn”.

9️⃣ Forgetting a Clear Call-to-Action

Call-to-actions are often not given as much importance as headlines, copy, and images. That’s where the mistake lies, however. If a user has made it to your call-to-action, this is literally your chance to persuade them to click on your ad – you need to be convincing. The point of a CTA is to convince someone to act. Therefore, use words that create a sense of urgency like “Now” and “Today” combined with action words like “Get” “Click” and “Learn”.

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