9 Facebook Ad Mistakes That Are Killing Your Conversions ❌
Written by Joe Ferguson. MaxBounty Blog
Designed by Karl
Despite an ever-changing affiliate marketing landscape, Facebook advertising continues to be one of the most common and profitable traffic sources used by affiliates 📈
However, as the social platform’s list of advertising rules increase so does the possibility of error for those doing the advertising.
1️⃣ Direct-Linking to Your Landing Page
This one may seem obvious if you’re not a beginner but it’s too important not to include. We also still see a lot of new affiliates make this mistake.
2️⃣ Too Much Text on an Ad Image
This is a commonly made mistake because an ad’s image can seem like a great opportunity to expand on your copy by plastering it with text. The problem is you’ll likely be violating Facebook’s 20% Text Rule.
3️⃣ Not Following Facebook’s Advertising Policies
One of the quickest ways you can ensure that all the work you put into your ad is wasted is to break Facebook’s Ad Guidelines.
4️⃣ Lack of Cohesiveness Between Ad and Landing Page
Linking your ad to a landing page that is thematically disconnected from the ad creates two problems:
- The user will be confused/disinterested and will likely bail
- Facebook won’t be happy
5️⃣ Lack of A/B (aka Split) Testing
If you’re not testing AND testing properly, you’re playing a guessing game where you’re bound to end up the loser. You NEED to determine what’s more likely to attract users.
6️⃣ Transparent Targeting
Copy should speak to the audience, but it shouldn’t speak to them TOO specifically. If a user can tell that you’ve targeted them, they’ll likely find your ad off-putting.
7️⃣ Targeting Too Broad of an Audience
Don’t get the impression that narrow targeting is bad, however. It’s only when it becomes detectable in your ad that it becomes detrimental. Otherwise, it’s a much better strategy to target a specific audience than trying to get your ad in front of half of the population.
8️⃣ Focused on Feature(s) not Benefit(s)
What’s the difference? Features tell the user about the product/service you’re promoting while benefits tell the user about themselves after they use that product/service. Humans inherently become more engaged in a story once they realize they’re the main character. Communicate how their lives are going to be improved by what you’re promoting.
9️⃣ Forgetting a Clear Call-to-Action
Call-to-actions are often not given as much importance as headlines, copy, and images. That’s where the mistake lies, however. If a user has made it to your call-to-action, this is literally your chance to persuade them to click on your ad – you need to be convincing. The point of a CTA is to convince someone to act. Therefore, use words that create a sense of urgency like “Now” and “Today” combined with action words like “Get” “Click” and “Learn”.
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