Brand Strategy explained in a way that might make greater sense 🔥
Courtesy of @gdayfrank
Even if you’re not into football/soccer, you should be able to follow this analogy:
1. Look at your brand as if it were a football team ⚽️
2. The Playbook: a brand strategy is like a coach’s playbook that establishes winning strategies based on your brand’s pain points or business objectives.
3. The Owner or General Manager: Is YOU as the business/brand owner. You call the shots but to overcome your pain points and succeed with your business objectives you may consider bringing in a coach (brand strategist) to reach that success.
4. The Coach: Is someone like ME as a brand strategist/brand identity designer. We understand your team (brand), players (branding elements) and work with you to establish a winning strategy to train your players to get the ball (products/services) to the goal (the customer).
5. The Players: Are all the parts of your brand that your customers interact with. They are your brand attributes, messaging, visual identity, marketing, social media, advertising, website, etc. As a coach, I can work with your existing players or bring in a new roster of particular players if the team needs improvement in those areas.
6. The Ball: The ball is your products and/or services. If the ball is the wrong size or colour or it’s just a bit flat and needs pumping up we can look at that.
7. The Goal: Are your customers and are guarded by a goalie that are their buying objections. So we need to apply a strategy to pick which way the goalie is going to dive to score in open space.
8. The Opposition: Are your pain points that are getting in the way of your success. They could be low sales/engagement, a forgettable logo or a limiting business mindset.
9. The Season: Our season-long strategy is to win each game (the business goals) and hopefully win the championship (overall business objective).
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