Buying Followers Killed My Algorithm ☠
Courtesy of @imthemonk
Whether we like to admit or not, if you’re on Instagram then you want more followers, more engagement, etc… why else would you be posting?
When I first started my account under «the mortgage monk» I gained traction very quickly and within a few months, i was being asked to attend events and teach others how I was creating content and getting eyes on my brand 📈
Although I was excited to help people I felt very insecure about being introduced as a social media «guru». I only had a few thousand followers at the time maybe 2300 and all I could think to myself was… why would anyone listen to me? 🤔
My insecurities got the best of me. So I decided to buy 2000 followers to beef my numbers closer to 5k to appear more credible.
HUGE mistake but a very important lesson learned.
First of all, I realized that even as a grown man I still had a little boy mentality of «looking good» and caring how I would be perceived by others.
Second, I realized that people were asking me to speak because they liked the content I was putting out and how I was separating myself with my branding.
This immature and impatient decision to buy 2000 thousand followers over a year ago has hurt my organic growth and i have spent a ton of time trying to rebuild trust with the Instagram algorithm 😞
I recently watched @dainwalker (our newest partner) go from 500 followers to over 10,000 in just 48 days.
His audience is fully engaged. He has fans — not followers. They are commenting, sharing, bookmarking, reposting…why? Because his content adds tremendous value! And it’s visually entertaining 💁♂️
There will be some wins and some fails but I’ll share it all so you can’t take what you want and leave the rest.
Did you find this helpful?
If it works I share it with you so hopefully, you can reap the rewards as well 🙌
I Bought Followers
Because I Was ?
I wanted to appear as though I had credibility
This was KILLING my organic growth
I had only 2000 followers
The paid followers after that ONLY DAMAGED my brand
Vanity won't help your business PERIOD!
The algorithm knows if your audience is fake and will punish you by dramatically lowering your pages reach.
TO DO LIST
- Post quality content once a day
- Focus on talking with people in DM's
- Comment on other peoples content
- Be unique, be yourself, stand out
- Give value / Be entertaining
FOLLOW THIS AND YOU WILL WIN
Bonus – useful marketing tools:
Crello – free graphic design editor that helps create images for social media, print and other web-based graphics.
HypeAuditor – empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement.
Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
TubeBuddy — the premier YouTube channel management and video optimization toolkit.
GetResponse — an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.
Manychat — Messenger bot platform for marketing, E-commerce, and support.