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Checklist for building a Brand on Instagram


Ruslan Galba - October 25, 2019 - 0 comments

Checklist for building a Brand on Instagram

🚀 5 Essential Steps to Launch Your Brand on Instagram

Courtesy of @thegrowth.co

Here are some quick tips to help you start building your brand on Instagram. Those are the common traits of all successful brands I see IG. Really excited to start with the basics and dive deeper in my later posts.

1. Thoughtful Instagram Strategy  Think about why you want to grow your brand on Instagram. Maybe you want to
- increase brand awareness
- boost product sales
- drive traffic to your website  Knowing the Why will help you tell a compelling brand story and will drive your content strategy.

Thoughtful Instagram Strategy

Think about why you want to grow your brand on Instagram. Maybe you want to:

  • increase brand awareness
  • boost product sales
  • drive traffic to your website

Knowing the Why will help you tell a compelling brand story and will drive your content strategy.

2. Define Your Target Audience  Things to consider:
- what is your target demographic?
- what is important to them?
- when and how do they use Instagram?
- What are their challenges?  Answering these questions will help you craft the right kind of Instagram content and bring in the right followers.

Define Your Target Audience

Things to consider:

  • what is your target demographic?
  • what is important to them?
  • when and how do they use Instagram?
  • What are their challenges?

Answering these questions will help you craft the right kind of Instagram content and bring in the right followers.

3. Find your Brand Aesthetics  Make sure to maintain a consistent brand voice and visual identity.

Find your Brand Aesthetics

Make sure to maintain a consistent brand voice and visual identity.

4. Craft a Great Profile  Name: Up to 30 characters, included in the Instagram search, so you may want to include a keyword.
Username: Make it the same as your other social channels. This will make it easy for your followers on other platforms to find you on Instagram.
Bio: 150 characters to convey your brand identity and show new visitors why they should follow you.

Craft a Great Profile

Name: Up to 30 characters, included in the Instagram search, so you may want to include a keyword.
Username: Make it the same as your other social channels. This will make it easy for your followers on other platforms to find you on Instagram.
Bio: 150 characters to convey your brand identity and show new visitors why they should follow you.

5. Double down on Content  Easier said than done. The key is to always add value. Think: how is this content going to benefit my audience? The two types of content that perform best:
- educational / informative
- entertaining  Use high-quality visuals and aim for longer captions.

Double down on Content

Easier said than done. The key is to always add value. Think: how is this content going to benefit my audience? The two types of content that perform best:

  • educational/informative
  • entertaining

Use high-quality visuals and aim for longer captions.

Which topic do you want me to cover in-depth?  - Social media strategy
- Target audience / personas
- Brand identity
- IG profile tips
- Content tips

Which topic do you want me to cover in-depth?

  • Social media strategy
  • Target audience / personas
  • Brand identity
  • IG profile tips
  • Content tips

Big thanks for the inspiration: @hootsuite @morejanda @gdayfrank @deenoize @ui__ux @ui_gradient @uibysherms

6 useful digital marketing tools:

Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.
HypeAuditor — empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement
TubeBuddy — the premier YouTube channel management and video optimization toolkit.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Manychat — Messenger bot platform for marketing, E-commerce, and support.

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