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Color Psychology is BULLSHIT


Ruslan Galba - January 4, 2020 - 0 comments

Color Psychology is BULLSHIT

Color Psychology is BULLSHIT ❌

Courtesy of @juju.branding

Alright alright alright…

I know this might be a view that some may not agree with 🤨

With that being said, let me make some points here.

Color is subjective.

Everyone has a feeling associated with color.

For me, red is a comforting color, why? Because when I was a youngster (maybe 5 or 6) I had these red pants (I know, what was I thinking)

These red pants, I wore EVERYWHERE, they were «my safety blanket» 😁

Color is relative & cultural.

When it comes to choosing a color palette for my branding projects, I take these into consideration I think the MAIN point you should start with is COMPETITORS. Period.

There are other factors like target audience, gender, and geographical location.

Credit to images and thoughts: @hootdesignco

COLOR ls
SUBJECTIVE  Personal history wíth color will effect
your feelings toward a specific color

COLOR lS SUBJECTIVE

Personal history wíth color will effect your feelings toward a specific color.

"Our preference for a specific color can be related to how we feel in any situation, how we want to feel, and even how we remember certain experiences" 
Joe Hallock Principal Design Manager at Microsoft

“Our preference for a specific color can be related to how we feel in any situation, how we want to feel, and even how we remember certain experiences” – Joe Hallock. Principal Design Manager at Microsoft .

COLOR ls
RELATIVE  Color communicates differently based
on presentation and combinations

COLOR lS RELATIVE

Color communicates differently based on presentation and combinations.

COLOR IS 
CULTURAL  In most western cultures, white is commonly seen as the color for weddings and festive events. While in China it's perceived as a mourning color.

COLOR IS CULTURAL

In most western cultures, white is commonly seen as the color for weddings and festive events. While in China it’s perceived as a mourning color.

COLOR  IS SYMBOLIC  Along with culture, we also color to different symbols. For some, yellow will signify the sun, while for others it may symbolize a stop light. 
These symbols are attached to both culture and our own experiences.

COLOR IS SYMBOLIC

Along with culture, we also color to different symbols. For some, yellow will signify the sun, while for others it may symbolize a stoplight.
These symbols are attached to both culture and our own experiences.

HOW TO CHOOSE THE RIGHT COLORS FOR YOUR BRAND?  1. Competitors colors. 2. Cultural data. 3. Target audience's age. 4. Target audience's gender. 
Cookie cutter approaches to colors are not what drives engagement.

HOW TO CHOOSE THE RIGHT COLORS FOR YOUR BRAND?

1. Competitors colors.
2. Cultural data.
3. Target audience’s age.
4. Target audience’s gender.
Cookie cutter approaches to colors are not what drives engagement.

Bonus — 8 useful tools for everyday usage:

Crello — a free graphic design editor that helps create images for social media, print, and other web-based graphics.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Kinsta — Premium WordPress Hosting for Everyone. Kinsta’s managed WordPress hosting service helps you take care of all your website needs.
Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.
Emailoctopus — an email marketing service for users of the cloud-based email-sending service Amazon SES. Its features include app integrations, blog automation, responsive templates, real-time analytics, and more.
Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.

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