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Diversifying Your Marketing Budget


Ruslan Galba - November 4, 2019 - 0 comments

Diversifying Your Marketing Budget

Diversifying Your Marketing Budget 💰

Courtesy @frankzepeda_

Using Facebook or Google isn’t a bad plan: Whether they’re running broad campaigns or precise targeting, most advertisers will find Facebook and Google to be effective. But spreading spend across a variety of channels presents the highest likelihood of optimal ad performance. Here are some channels that should definitely be included in your campaigns.

Print  Google, sends potential customers a postcard to try and seal the deal for potential Adwords buys. That's right the biggest online company leverages print advertising.
Studies have shown that traditional print media is 20% easier to understand and more memorable than digital media.
Local newspapers are also a great way to get your message across.
Billboards  A recent Nielsen study found that combining billboards and digital ads can lead to a 4x increase in online activation. Other studies have shown billboards can lead to lifts of 54% in search traffic, 38% in Facebook interaction, 25% in Instagram engagement, and 47% in sales activation.
Events  According to the Event Marketing 2019: Benchmarks and Trends Report, most marketers believe that even marketing is the single-most effective marketing channel for achieving business goals.
Live events provide the opportunity for one to connect directly with potential customers and clearly communicate their message.

6 useful marketing tools:

Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.

HypeAuditor — empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement

TubeBuddy — the premier YouTube channel management and video optimization toolkit.

Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.

Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.

Manychat — Messenger bot platform for marketing, E-commerce, and support.

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