Do you struggle with how to reach potential clients? 💰
Courtesy of @tomrossmedia
I’ve compiled an exhaustive list of 20 actionable ways to reach potential clients.
From cold pitches to social media ads and mini projects to build PR, I hope this list gives you some direction ⬆
I guarantee you won’t be doing everything on this list, so if you’re struggling with not attracting enough clients why not dive in and work your way through this list?
HOW IT WORKS
Many of the tips in this post stem from having an understanding of who it is you're trying to reach. Refer to my recent posts on niching for more context. Once you know where those people spend time, it's about bringing value and being regarded as an expert in their eyes.
1. Directly pitch them (email, phone, in person)
2. Attend their industry conferences over design conferences
3. Ask your entire network for referrals
4. Release social media contentthat appeals to them
5. Run social media ads targeting them
6. Find potential clients on social media and build one-by-one relationships
7. Bring value via Facebook groups where they hang out
8. Bring value via message boards l forums where they hang out
9. Offeryour services to other designers who lack your skillset,
10. So you can team up for their client. Attend local events relevant to their sector
11. Offer design wisdom on relevant podcasts in their industry
12. Offer design wisdom on relevant video shows in their industry
13. Post constructive feedback for how to improve their business' design as social media content
14. Partner with another relevant service provider in their industry (e.g.: if you're targeting brides, partner with a wedding planner)
15. Produce blog content with SEO benefits, to attract key search phrases from ideal clients
16. Become a customer of your potential client(this helps build relationship and gives you
context for potential work)
17. Actively encourage any existing clients to refer you
18. Offer your services as a prize for an industry competition in exchange for the exposure
19. Contribute to an industry publication, speaking about how design can help key operators in that industry
20. Try to get positive industry PR through a memorable, disruptive mini-project. Think Lauren Hom's ‘Lettering for Lunch'. This would have been perfect in for catering to the restaurant sector
6 useful marketing tools:
Crello – free graphic design editor that helps create images for social media, print and other web-based graphics.
HypeAuditor – empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement
TubeBuddy — the premier YouTube channel management and video optimization toolkit.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Manychat — Messenger bot platform for marketing, E-commerce, and support.