Do you struggle with picking the perfect niche? 💫
Courtesy of @tomrossmedia
I’ve heard lots of you asking about how to pick the ideal niche to serve.
From my experience the ideal niche should tick all 4 of the following criteria:
🔹 They should be able to pay enough –
🔹 You should understand and like the people you’re serving –
🔹 You should have sufficient credibility and experience to land those types of clients (even at my peak career I likely wouldn’t have been able to land Fortune 500 clients!)
🔹 You should have a viable way of reaching those people (if my niche was Hollywood A-listers I may struggle to get access!)
A GREAT NICHE SHOULD TICK ALL OF THESE CRITERIA
1. The clients can pay you enough
2. You understand / like these clients
3. You have sufficient experience/credibility to attract that type of client
4. It's possible to reach these clients
Based on my former web design services
A VIABLE NICHE SHOULD SCORE 4/4 USING THIS FRAMEWORK
FUN FACT: THESE EXAMPLES WERE REAL NICHES THAT I TRIED DURING MY FREELANCE CAREER. THE EXAMPLE OF SOLO ENTREPRENEURS EARNING 6 FIGURES+ WAS THE PERFECT NICHE FOR ME TO SERVE.
I'VE PREPARED A BLANK WORKSHEET FOR YOU TO USE
SIMPLY HIT THE SHARE ICON TO SHARE THE NEXT SLIDE ON YOUR STORIES, THEN USE THE STORIES TEXT TOOL TO COMPLETE EACH SECTION. SEE HOW HIGHLY YOUR CHOSEN NICHE SCORES
Bonus — 8 useful tools for everyday usage:
Emailoctopus — an email marketing service for users of the cloud-based email-sending service Amazon SES. Its features include app integrations, blog automation, responsive templates, real-time analytics, and more.
Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
Crello — a free graphic design editor that helps create images for social media, print, and other web-based graphics.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Kinsta — Premium WordPress Hosting for Everyone. Kinsta’s managed WordPress hosting service helps you take care of all your website needs.
Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.