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Does Your Brand Support Its Claims?


Ruslan Galba - February 10, 2020 - 0 comments

Does Your Brand Support Its Claims?

Does Your Brand Support Its Claims? ✨

Courtesy of @juju.branding

Brand promises can be anything from positioning statement to messaging.

Keeping these promises are key to keeping your brand’s image in tact 💪

Trust sells remember?

If your brand loses trust, this can spiral.

I’m sure many of you have had a poor experience with a brand in your lifetime. 

This leads to lack of trust.

Therefore stopping you from sharing positive experiences with your tribe.

In fact you will most likely share that negative experience with your tribe 👈

This can spiral and your brand can lose trust with people who have not even come in contact with it.

Tribes are powerful, don’t under estimate them.

Make promises you can keep ❗

Don’t over sell, over promise and over achieve.

I’m all about over achieving, but be sure you can deliver.

Your brand can make all sorts of claims.

Your brand can make all sorts of claims.

But unless your customer experience supports those claims...

But unless your customer experience supports those claims…

Your brand's image will suffer.

Your brand’s image will suffer.

Make promises you can keep.

Make promises you can keep.

Broken promise

Broken promise

Broken image

Broken image

Bad business.

Bad business.

Bonus — 8 useful tools for everyday usage:

Emailoctopus — an email marketing service for users of the cloud-based email-sending service Amazon SES. Its features include app integrations, blog automation, responsive templates, real-time analytics, and more.
Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
Crello — a free graphic design editor that helps create images for social media, print, and other web-based graphics.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Kinsta — Premium WordPress Hosting for Everyone. Kinsta’s managed WordPress hosting service helps you take care of all your website needs.
Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.Paragraph

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