Does Your Job Title Matter? 💼
Courtesy of @juju.branding
Okay, so I want to share with you my experience of calling myself a «brand strategist» and how it can possibly hurt you in the long run.
Keep in mind, this does not mean you should change your job title ☝
I don’t care what you call yourself.
Just be clear as to what you will be delivering your clients (this is where I might have gone wrong, although it was that buzzword «strategist» that got me into this in the first place).
In the last year or two, I’ve seen a huge increase in brand strategist (myself included) 📈
I’ve been struggling with this word «strategy» for a while now and I’m not sure it’s being used correctly.
Promising a client strategy and delivering deep discovery—is not a strategy ❌
It is your strategy to deliver more effective design solutions, sure.
We all use strategy in our day to day life.
I have a strategy to brush my teeth.
Although I don’t tell people I’m a toothbrush strategist.
This isn’t an attack towards brand strategists.
I know a lot of amazing brand strategists who effectively give their clients clear & thoughtful strategies to help achieve their business goals.
I just want you to be conscious of this and how it CAN be misleading to your clients.
So please, be careful. 😄
The word “Strategist” almost got me into big trouble.
I was a designer using discovery frameworks to deliver better design results for my clients.
Somewhere along the way, I was led to believe that I was delivering the strategy.
Then I landed a big brand who was expecting strategy.
Except I was delivering more effective design.
Luckily I got out in time.
While I was using a form of strategy, it was not a comprehensive business strategy. What I was calling “brand strategy” was actually part of my process to better understand their biz & brand to deliver more effective design solutions.
I'm not the “job title police”. Just be careful.
Bonus — 8 useful tools for everyday usage:
Emailoctopus — an email marketing service for users of the cloud-based email-sending service Amazon SES. Its features include app integrations, blog automation, responsive templates, real-time analytics, and more.
Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
Crello — a free graphic design editor that helps create images for social media, print, and other web-based graphics.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Kinsta — Premium WordPress Hosting for Everyone. Kinsta’s managed WordPress hosting service helps you take care of all your website needs.
Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.Paragraph