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Does Your Messaging Suck? Let’s Find Out.


Ruslan Galba - November 11, 2019 - 0 comments

Does Your Messaging Suck? Let's Find Out.

Let’s talk a little about messaging 🗣

Courtesy of @juju.branding

Here’s the thing, a lot of times we overthink how our product/service can help our clients.

We think a simple and effective message might be «we cut hair»

Tells our customers what we do. Great.⠀

But it doesn’t tell them how it will help them, nor does it tell them how it will help solve their internal problems.

Instead of thinking about how it can help them via features or the simplest form of what we offer, try understanding the clients' real pain points.

What keeps them up at night?

How can your product/service help ease their minds on a deeper level?

In this post, I dive a little bit on external & internal problems and how you can create simple effective messaging for your business.

There’s more to messaging than just these two points, but for the sake of keeping it simple—these are great starting points.

Let me know what you think in the comments! 💪

Are you Focusing on the External? Not the Internal?

Are you Focusing on the External? Not the Internal?

What Do External & Internal Problems Even Look Like?
Let's pretend we are a hair styling biz.

What Do External & Internal Problems Even Look Like?
Let's pretend we are a hair styling biz.

External Problem Client May Face: My hair is out of style.

External Problem Client May Face: My hair is out of style.

Internal problem client may face: Embarrassed, everyone always has nicer hair.

Internal problem client may face: Embarrassed, everyone always has nicer hair.

Give this a try...

Give this a try…

Identify the Internal. Put it into words. Offer to resolve it, along with the External.

Identify the Internal. Put it into words. Offer to resolve it, along with the External.

"Hair that will make them jealous."

“Hair that will make them jealous.”

Bonus — 8 useful tools for everyday usage:

Emailoctopus — an email marketing service for users of the cloud-based email-sending service Amazon SES. Its features include app integrations, blog automation, responsive templates, real-time analytics, and more.
Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Kinsta — Premium WordPress Hosting for Everyone. Kinsta’s managed WordPress hosting service helps you take care of all your website needs.
Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.

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