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Eight (008) differences between hope & targetted marketing


Ruslan Galba - January 25, 2020 - 0 comments

Eight (008) differences between hope & targetted marketing

Eight (008) differences between hope & targetted marketing 🎱

Courtesy of @bami.brands

This happens to be a topic that has been on my mind for a while now because I used to be on the side of hope marketing 🤞

Hope marketing in my words simply means posting blog posts, images/videos of your products that aren’t necessarily targetted towards a niche.

So you just post content and then hope someone finds it and get in touch to engage with your products or services.

If continue going down this route, you wouldn’t be in control of who reaches out to you and who you work with 🤷‍♂️

You have to shift your focus towards targetted marketing more! Know who you serve like the back of your hand and make your brand resonate with them.

This is how you build a network of your ideal customers. People who will buy from you without questioning your worth!

Got it?

Hope Marketing 
You don't know who your ideal customer is so you target everyone. 
Targetted Marketing 
You know who you serve so you have a niche.

Hope Marketing

You don’t know who your ideal customer is so you target everyone.

Targetted Marketing

You know who you serve so you have a niche.

Hope Marketing  You are always on the lookout for new customers.  Targetted Marketing  You know how to keep existing customers coming back for more so you aren't always looking for new customers.

Hope Marketing

You are always on the lookout for new customers.

Targetted Marketing

You know how to keep existing customers coming back for more so you aren’t always looking for new customers.

Hope Marketing  You push out random contents and pray someone will see them and come knocking on your door.  Targetted Marketing  Your contents are targetted towards the people in your niche.

Hope Marketing

You push out random contents and pray someone will see them and come knocking on your door.

Targetted Marketing

Your contents are targetted towards the people in your niche.

Hope Marketing  You don't know your numbers. For example, your conversion rate.  Targetted Marketing  You know your numbers so you know how much you can spend to acquire a customer.

Hope Marketing

You don’t know your numbers. For example, your conversion rate.

Targetted Marketing

You know your numbers so you know how much you can spend to acquire a customer.

Hope Marketing You aren't clear about the role you play in your customer's journey. 
Targetted Marketing You are super clear about the role you play in your customer's journey.

Hope Marketing

You aren’t clear about the role you play in your customer’s journey.

Targetted Marketing

You are super clear about the role you play in your customer’s journey.

Hope Marketing  You are always begging for the sale.  Targetted Marketing  You are always in the alpha position during sales conversation.

Hope Marketing

You are always begging for the sale.

Targetted Marketing

You are always in the alpha position during sales conversation.

Hope Marketing  You aren't clear about the role you play in your customer's journey.  Targetted Marketing  You are super clear about the role you play in your customer's journey.

Hope Marketing

You aren’t clear about the role you play in your customer’s journey.

Targetted Marketing

You are super clear about the role you play in your customer’s journey.

Hope marketing  You market where your customers aren't present.  Targetted Marketing  You market where your customers are because you know who they are and where to find them.

Hope marketing

You market where your customers aren’t present.

Targetted Marketing

You market where your customers are because you know who they are and where to find them.

Bonus – 6 useful marketing tools:

Crello –  free graphic design editor that helps create images for social media, print and other web-based graphics.
HypeAuditor  –  empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement
TubeBuddy — the premier YouTube channel management and video optimization toolkit.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Manychat — Messenger bot platform for marketing, E-commerce, and support.

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