Ask Yourself These Questions 🧐
Courtesy of @davetalas
Niching down is crucial on Instagram.
You have to focus on attracting people who are interested in your content, and will consume, engage and share it with others.
The more engaged your audience, the more chance you have to reach new people, who are also interested.
As you grow, it’s inevitable that your audience will get diluted, but try to minimize this by creating content for your niche only.
If they don’t like it, then «Thank you, but this is not for you!», and move on.
Try to stay inside your niche. Teach people about what it is that you know about the niche.
What’s your niche? Comment below!
“Everyone is not your customer” – Seth Godin
Ask yourself these questions:
What is the content I would love to consume?
Who is it for? What problems do they have? How does my content solve those?
Help them solve their problems.
When I die, what do I want to be known for?
People can only remember you for one thing.
Pick only one dish!
Then, you can add side dishes*
*I use dish instead of a niche, because it’s easier to visualize what I’m talking about.
My space page as an example (look at the image)
How I figured this out:
- I wanted to consume content about Mars.
- I need inspiration, knowledge, and tips on becoming an astronaut.
- This is the thing I want to be known for when I die.
6 useful marketing tools:
Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.
HypeAuditor — empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement
TubeBuddy — the premier YouTube channel management and video optimization toolkit.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Manychat — Messenger bot platform for marketing, E-commerce, and support.