Hacking Growth – 002: If you are struggling to start a podcast
I was struggling to start for almost a year. Several reasons:
– Don’t have enough time. Not confident to speak to the broad audience.
– I don’t have the equipment to make it high quality.
– My voice isn’t for the podcast and doesn’t sound robust.
– Am I really an interesting person?
– What I would talk about?
Let’s tackle them one by one. Or at least this is a way I tackled them for myself.
Don’t have enough time. Really?
It’s always the question is it really important to you. You either move it up in your priorities list or forget about it.
Not confident to speak to the broad audience.
I already had the experience to present projects to the companies’ board members. Coach, organize and motivate my team members. Was speaking on conferences. So how is this different? Or if you haven’t that experience – what does it change? Of course, we all have fear of public speaking and podcasting is one of the ways of it. And from my opinion, this fear has two main obvious reasons. Reason number one – we don’t think we’re good enough. Reason number two – we want to make people like us. And the fear of fail in both stops us. The solution I found for this is simple by the concept and relatively easy to implement. I shifted my perspective of thinking about public speaking, podcasting, whatever from to look like a professional and be likeable (which is self-oriented) to do my best to explain as clearly as possible to my audience and genuinely help them as much as I can. And this approach is the complete opposite of a first one. Now you focus on the audience instead of yourself. And if you accept the fact that all you can do now you already have. You can’t be better than yourself at this particular moment. You is you. All you can do is genuinely communicate with an audience and do your best to deliver the message.
I don’t have the equipment to make it high quality.
This will be the quick one. All smartphones nowadays are able to produce a video and sound of more than enough quality. Of course, it wouldn’t be the same as a quality on a radio or TV. But honestly answer a question: how much high-quality content you passed because it was unrelated to your job, hobby, mood or overall life? And is it really important to if that footage with your daughter beloved on parents has a crappy quality? If you produce relevant content to your audience the quality, especially at the beginning is not really an issue. Later on, you can buy a good mic or camera but if you don’t start today – it will never happen.
My voice isn’t for the podcast and doesn’t sound robust.
The same applies to how your voice sounds like. For example, I have not the best voice in the world. Ok. So what? If I can help somebody it’s already worth to try.
Am I really an interesting person? What I would talk about?
These to questions are really on the top of the list and have something to do with imposter syndrome we all have. Especially those who really smart. Which is very unfortunate. I remember a good quote from —— find a quote about fools have confident and smart jot —— Open here about self-documenting, sharing struggles, day to day life, real experience, guys who sell courses but don’t have real experience.
Also, a good thing to mention is that we all have years of broadcast history. Try to remember what you heard and what you liked about your favourite radio shows or podcasts. What structure their episodes had? They were pleasant to listen? Why is that? What about entertainment? And this is a huge thing. Even if you put an enormous amount of value in your podcast but it will be boring to listen – it just won’t take off. If you’re talking about serious topics obviously it shouldn’t be packed with a bunch of anecdotes but if you add relevant personal story connected to the episode’s storyline, the listener will be much more involved and you’ll sound more genuine. Think about it. We are more inclined to trust people who had relevant experience.
In a nutshell:
– Deliver good content with value.
– Move an audience in such a way that cause them to take action.
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