How Can Founders Inject Heart Into Startup 💉
Courtesy of @divadsanders
We all know how great Mrs. Field’s cookies taste within the first bite.
If you don’t know, come back when you do and thank me 😄
As a literal consumer, we experience the chewy, the gooey and whether or not they hit that ‘childhood’ sweet spot, «like mom used to make».
Users rely on their initial emotions to tell them if your product is good enough.
The options to choose from are endless 🕳
The best products are not sold because they look or taste good.
It comes down to how the experience made the user feel.
This brings me to branding.
In the same way user experience focuses on the interaction process, branding touches on the feeling a product evokes in a customer, whether good or bad.
A brand must meet the user’s expectations in a unique and valuable way.
Proper branding is impactful, consistent and taps into emotion ✨
What brands do you connect with on an emotional level and why?
WHERE`S THE HEART?
When businesses fall within B2B or B2C, large or small, we can find ourselves in an atmosphere that’s devoid of emotion.
Our eyes solely on getting a sale.
Proper branding adds warmth and a human touch to an otherwise lifeless entity. Businesses serve a function. Brands tell their story.
SALES ARE PRIORITY, BUT LET BRANDING LEAD
GREATER THAN A LOGO
Branding works beyond a logo or website
lt is the intangible aspects of a company that create an emotional attachment to the customer. Basically, branding is a feeling.
The connection someone has with a business is based on its messaging, design, even the mindset of the employees.
All these aspects combine to give the customer an initial impression.
A lot of companies make running shoes
Nike sells Excellence
DO THE RIGHT PEOPLE KNOW YOU EXIST?
Every startup needs to increase its visibility (attention). Greater visibility offers greater opportunities.
Thus, branding is essential. If what you do is not clear and why you do it is even more blurred, you run the risk of being easily substituted or forgotten
THE KEY INGREDIENT TO A STARTUP IS GROWTH
BE CONSISTENT IN WHAT YOU BELIEVE. BE A LEADER
A customer is only a customer when they purchase your product. But your brand is already out there.
What you stand for, your values, Should be the same around the world. How you express them can vary, depending on the audience.
HAVE A PLAN EVERYONE CAN FOLLOW.
ln a startup, your core team matters.
Lead by the CEO, the remaining, stakeholders in a company should deeply understand its mission, users and value proposition.
A properly branded startup centralizes that information.
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