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How Can Founders Inject Heart Into Startup


Ruslan Galba - February 6, 2020 - 0 comments

How Can Founders Inject Heart Into Startup

How Can Founders Inject Heart Into Startup 💉

Courtesy of @divadsanders

We all know how great Mrs. Field’s cookies taste within the first bite.⁣

If you don’t know, come back when you do and thank me 😄

As a literal consumer, we experience the chewy, the gooey and whether or not they hit that ‘childhood’ sweet spot, «like mom used to make».⁣

Users rely on their initial emotions to tell them if your product is good enough.

The options to choose from are endless 🕳

The best products are not sold because they look or taste good.

It comes down to how the experience made the user feel.⁣

This brings me to branding.⁣

In the same way user experience focuses on the interaction process, branding touches on the feeling a product evokes in a customer, whether good or bad.⁣

A brand must meet the user’s expectations in a unique and valuable way.

Proper branding is impactful, consistent and taps into emotion ✨

What brands do you connect with on an emotional level and why?

WHERE`S THE HEART?
When businesses fall within B2B or B2C, large or small, we can find ourselves in an atmosphere that's devoid of emotion.
Our eyes solely on getting a sale.
Proper branding adds warmth and a human touch to an otherwise lifeless entity. Businesses serve a function. Brands tell their story.

WHERE`S THE HEART?

When businesses fall within B2B or B2C, large or small, we can find ourselves in an atmosphere that's devoid of emotion.
Our eyes solely on getting a sale.
Proper branding adds warmth and a human touch to an otherwise lifeless entity. Businesses serve a function. Brands tell their story.

Sales are priority, but let branding lead

SALES ARE PRIORITY, BUT LET BRANDING LEAD

GREATER TNAN A LOGO  Branding works beyond a logo or website
lt is the intangible aspects of a company that
create an emotional attachment to the
customer. Basically, branding is a feeling.
The connection someone has with a business is
based on its messaging, design, even the
mindset of the employees.
All these aJpects combine to give the customer
an initial impression

GREATER TNAN A LOGO

Branding works beyond a logo or website
lt is the intangible aspects of a company that create an emotional attachment to the customer. Basically, branding is a feeling.
The connection someone has with a business is based on its messaging, design, even the mindset of the employees.
All these aspects combine to give the customer an initial impression.

A lot of companies make running shoes
Nike sells Excellence

A lot of companies make running shoes
Nike sells Excellence

DO THE RIGHT PEOPLE KNOW YOU EXIST?  Every startup needs to increaJe its visibility (attention). Greater visibility offers greater opportunity.
Thus, branding is essential. lf what you do is not clear and whyyou do it is even more blurred, you run the risk of being easily substituted or forgotten

DO THE RIGHT PEOPLE KNOW YOU EXIST?

Every startup needs to increaJe its visibility (attention). Greater visibility offers greater opportunity.
Thus, branding is essential. lf what you do is not clear and whyyou do it is even more blurred, you run the risk of being easily substituted or forgotten

THE KEY INGREDIENT TO A STARTUP IS GROWTH

THE KEY INGREDIENT TO A STARTUP IS GROWTH

BE CONSISTENT IN WHAT YOU BELIEVE. BE A LEADER
A customer is only a customer when they purchase your product. But your brand is already out there.
What you stand for, your values, Should be the same around the world. How you express them can vary, depending on the audience.

BE CONSISTENT IN WHAT YOU BELIEVE. BE A LEADER

A customer is only a customer when they purchase your product. But your brand is already out there.
What you stand for, your values, Should be the same around the world. How you express them can vary, depending on the audience.

HAVE A PLAN EVERYONE CAN FOLLOW.  ln a startup, your core team matters.
Lead by the CEO, the remaining, stakeholders in a company should deeply understand its mission, users and value proposition.
A properly branded startup centralizes that information.

HAVE A PLAN EVERYONE CAN FOLLOW.

ln a startup, your core team matters.
Lead by the CEO, the remaining, stakeholders in a company should deeply understand its mission, users and value proposition.
A properly branded startup centralizes that information.

Bonus — 8 useful tools for everyday usage:

Emailoctopus — an email marketing service for users of the cloud-based email-sending service Amazon SES. Its features include app integrations, blog automation, responsive templates, real-time analytics, and more.
Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
Crello — a free graphic design editor that helps create images for social media, print, and other web-based graphics.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Kinsta — Premium WordPress Hosting for Everyone. Kinsta’s managed WordPress hosting service helps you take care of all your website needs.
Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.

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