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How to build your case study?

Ruslan Galba - August 7, 2019 - 0 comments

How to build your case study?

How to build case studies?

Case study is basically another «design project», but how to build it? ⁣First of all, think about your viewer! ⁣To make it easier for you, I’ll explain the «Case study» on the common storytelling technique: ⁣

«Three Act Structure»⁣

Every story is made of 3 parts: ⁣

  1. Setup⁣
  2. Confrontation⁣
  3. Resolution⁣⁣


1️⃣ Setup (context)⁣

📍What was this project about? ⁣

📍Who’s a client? ⁣

📍Who’s a hero (user)? ⁣

📍What were their goals? ⁣

📍What was your role and your plan? ⁣⁣

2️⃣ Confrontation (process and thinking)⁣⠀

📍What was your user research process? ⁣

📍What were your insights? ⁣

📍How did these insights informed your solution? ⁣

📍What were your solution hypothesis that you wanted to test? ⁣⁣

3️⃣ Resolution (testing and results)⁣⠀

📍How did the user testing went? ⁣

📍What were the detected issues? ⁣

📍How did you work with issues? ⁣

📍What were the project results and success metrics?

Don’t miss curated business and growth insights @deenoize

⁣Courtesy of @anfisign

I'll explain the principe approach on the common storytelling technique: "Three Act Structure"

Useful tools: Leadpages – lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites. Webflow – all-in-one web design tool that allows users to design, build, and launch responsive websites visually. Funnelytics – an incredible tool that helps you build the best marketing funnel mapping.

Do you know someone who created compelling «case studies»? Tag them in the comments!

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