📈 How to grow your brand, with 7 designers offering their best advice
Courtesy of @justcreative
Jacob Cass – @justcreative
Know what makes you unique and what your strengths are & use this to your advantage. Provide value (content, advice, tips & resources) based on your knowledge to grow your influence & brand.
Tom Ross – @tomrossmedia
Clearly define who it is you’re trying to serve, and then provide ridiculous amounts of value. Build trust and authority over time by consistently delivering to this group. As my former business mentor taught me ‘you can use your audience, or you can serve them’. Devote yourself to serving your audience with everything you’ve got!
Frank – @gdayfrank
First, find your voice. Knowing what to say and how to say it, in a way that is unique to you, will help you better engage with your audience. If you do this in addition to sharing/documenting your own journey, being consistent and presenting your personal brand with a recognizable appearance, then you’ll be well on your way to creating a memorable brand.
Miriam Isaac – @Misaac85
Sit down and ask yourself key questions: Define your brand in 3 words: If your brand was a person, what would they look like and why? If your brand was a celebrity who would they be? What are the brand’s values? What is your brand never? Then use these answers as a benchmark for any creative work you deploy under your name, online.⠀
Ryan Howard – @usepitchproof
Embrace your quirks! Don’t try to fake who you are to ‘get more followers’ online. A common mistake I see is that creatives think that they’re not attractive enough, or an upbeat personality to grow a personal brand. Anyone can dominate their own brand, it’s your game!
Mohammad Fazal – @medezyn
Know yourself. Figure out who you are and what are you good at. Logo design, writing, etc. Find your niche, and how to stand out from the crowd. Your brand is not just a logo; it is YOU.
Inessa Miller – @inesa.miller
To engage and provide RELEVANT value.
Bonus: 4 tools that may be useful in your designer way:
Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.