How to grow your Instagram as a creative 💥
Courtesy of @tomrossmedia
Lately I’ve been seeing a lot of growth on this platform, and I’m so grateful for each and every one of you. Remember, there is good growth and bad growth (see my recent post on vanity metrics for more details).
From experience, there is 3 main pillars to real growth on Instagram as a creative:
🔹 Quality content: this looks different for each of us, but I’ll tell you now — 6 months ago I thought my content was quality — turns out I wasn’t even trying. I’m putting in way more time and effort now, and it shows. Remember: make your content valuable for your audience, not yourself. Make it something so good folk would pay for it.
🔹 Shareable content: when your content is shareable it’s like a rocket for your growth! The trick is: ask yourself if someone else posted your content, would you actually bother to share it? Be brutally honest. Most times, the answers no. Audit what makes you share content and learn from this.
🔹 Distribution: a key lever that is seldom discussed. If you want to grow, you must get in front of other bigger audiences. Whether you’re being reshared as part of challenges like #homwork or your bartering with bigger accounts to share your work, you have to hack ways to get in front of those wider audience. Otherwise you’re just creating in a bubble.
PRODUCE QUALITY CONTENT
Your content is the main variable of your success on Instagram. It should generally serve to inform, entertain or evoke an emotion (or any number of these). The main key is to devote real time and effort to it. Make it so good you could charge for it. Go above and beyond.
QUALITY CONTENT IDEAS
• Explain your process in depth
• Share quick tips/tricks
• Create art with a message that emotionally resonates with a key intended audience
When creating content, try to think `would I share this myself, if someone else posted it?'. Be honest. If not, your content should be better.
Try to audit what compels you to share other content and learn from this.
I've been dabbling with including worksheets in my content that people can complete/share in stories.
People often talk about the quality of your content being the only key to success, but distribution is so important. You need to figure out how to get your content in front of larger audiences.
• Ask larger accounts to share your content
• Get featured on accounts that actively consolidate content from other creators
• Participate in popular challenges/hashtags
EXAMPLE: INSTA LIVES
Recently I've started doing a weekly Instagram split-screen live with a friend each Friday. This includes more established folk like Ian Barnard and The Grayter Good. I bring my value to their audience, and in turn, some of their followers discover me and my content.
Bonus — 8 useful tools for everyday usage:
Emailoctopus — an email marketing service for users of the cloud-based email-sending service Amazon SES. Its features include app integrations, blog automation, responsive templates, real-time analytics, and more.
Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.
Crello — a free graphic design editor that helps create images for social media, print, and other web-based graphics.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Kinsta — Premium WordPress Hosting for Everyone. Kinsta’s managed WordPress hosting service helps you take care of all your website needs.