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How to Increase your Customer Retention

Ruslan Galba - August 25, 2019 - 0 comments

How to Increase your Customer Retention

As important as reaching out to prospective customers are, retaining old ones are far more important. This is because the successful retention rates of old customers will always be higher than acquiring new ones 🚀

As easy as it may sound, you still have to be smart and strategic about it. Try out these strategies to make sure you are retaining your customers!

Courtesy of @frankzepeda_

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Personalization. Personal touches, large and small, make a customer feel wanted and appreciated. And when customers are looking for a reason to stay loyal, that connection goes a long way. Anything "special" you can do to make your customer's experience easier, more personalized, and closer to your brand, the more it'll play into retention's emotional side. It's what customers expect from brands, and you need to have a strategy in place to deliver.
Chatbots. Configure a bot for any popular platform and see the results for yourself. It is a well-known fact that interactivity is the key to retaining customers once they've already engaged with your brand. Chatbots can send a birthday greeting or randomly check in with customers who have a previous record of shopping on your website. Use chatbots to keep them updated with deals and coupons on your website.
Community  Create an online forum or Facebook group for your customers. Connecting people with others who share the same background and interests allow them to build relationships and grow together. Customers can use their networks to quickly ask questions and receive support as well as feel like they belong to something bigger than themselves.  This creates a culture of support and inclusion that helps your customers succeed. They'll be reluctant to leave such a positive atmosphere behind, which will help raise your retention rates.

3 tools that helps you increase customer’s retention:

HypeAuditor — empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement

Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.

Manychat — Messenger bot platform for marketing, E-commerce, and support.

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