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How To Post Effectively On IGTV


Ruslan Galba - November 13, 2019 - 0 comments

How To Post Effectively On IGTV

How To Post Effectively On IGTV 🏆

Courtesy of @davetalas

The Instagram algorithm likes videos. But regular feed posts can only be up to 60 seconds long and provide you no audience retention insights.

But on IGTV, we can post up to 10 minute-long videos (60 minutes if verified profile), so here I propose a way to utilize this platform.

When editing your video, think about how it will be consumed, and position your content contextual to that.

Full Video Size
1080x1920

Full Video Size
1080×1920

4x5 Gets shown in feed
1080x1350

4×5 Gets shown in feed
1080×1350

After 60 seconds, people must go to IGTV

After 60 seconds, people must go to IGTV

The explore thumbnail is only |X|
1080x1080

The explore thumbnail is only |X|
1080×1080

Position elements wisely

Position elements wisely

Posting inside IGTV (look picture)

Posting inside IGTV (look picture)

6 useful marketing tools:

Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Manychat — Messenger bot platform for marketing, E-commerce, and support.
HypeAuditor — empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement
TubeBuddy — the premier YouTube channel management and video optimization toolkit.

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