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How to understand pains and gains of user experience?


Ruslan Galba - July 24, 2019 - 0 comments

​​​Value Propositions are a great method to understanding what the pains and gains are of the person using your product, and what you can do to solve and elevate by prioritising objectives to provide the people using your product, with, well, the most value.

Courtesy of​​​​ @_louismoody &​ @mastersofux

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Understand and prioritise the most useful and valuable parts of your product.Tool: Value Proposition Canvas. When it comes to really understanding your users (their pains especially), as well as what you as a service can offer to them, the Value Proposition Canvas, is one of the best tools available to help. I use it as a part of my process, and thought it was difficult to comprehend at first, the insight you gain are amplified by good execution.Format. The diagrams below show the foundations to create a VPC. Using the data that you collected from your empathy maps start from the right in this order: 1. Persona 2. Job-to-be-done 3. Pains 4. Gains 5. Pain receivers 6. Gain creators 7. Product and services.Start understanding. Start with the user. Determine who you are designing for and use the cards from the empathy map you created. you may need to fill out several canvases, one for each user.Pro-tip. Try not to think of gains as the opposite of pains. It would seem that the pain reliever would be something the user can gain, but rather, think instead of gains as the motives or ambitions people have when using your product service.Checklist. Use all aspects of the business to participate. Design isn't the core of customer experience, try including the sales team, marketing and engineering. Seeing a problem from different perspectives enhances the result of Value Props. Get your sticky notes, pens and a white board. Invite people to the sessions that will provide insight and value. Also, realtimeboard.com has great templates ready for exercise. Next steps: Find your what could bring the most value to your users and business and create an experiment to test those assumptions.Why use them? Value propositions enable you to determine what elements of your product could bring the most value to your customers, and why customers should even purchase your product/service. They highlight business viability and help you understand what you should prioritise during product development getting both you and your team aligned on the goals.Thank you. I hope you enjoyed and learned something from this post. Relevant feedback and discussion welcome in the comments! Please like or share if you found this post useful.

Bonus — 8 useful tools for everyday usage:

GetResponse — an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!

Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.

Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.

FlyWheel — is managed WordPress hosting built for designers and creative agencies.

Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.

Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.

FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.

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