🤩 How to write a better bio: Top tips for selling yourself
Courtesy of @justcreative
Top tips for selling yourself… because no one else will.
1. Know your bio’s purpose
The bio is there to show who you are, what you’ve done and to give others a feel for what makes you unique. Use it to showcase your most relevant skills and experiences, for an intended audience.
I’m a___. I help___ make___. When I’m not___, you can find me__.
2. Be professional but with personality.
What do you want the readers to know about you as a professional? Focus on what makes you a superstar. Keep it short & sweet.
Use your real name. On Instagram use bullet points, and a call to action. Read your bio aloud.
Boost your credentials by shouting out the biggest names you’ve been associated with. Make these names relevant to where the bio is appearing.
eg. Clients: Nike, Disney, San Francisco.
4. Show Off
Sell yourself as no one else will. Readers should come off with a sense of confidence after reading your bio.
Won any awards? Now is the time to share.
Can fold your tongue into three? Maybe not share.
5. Consider hiring an expert
Struggle at writing? Hire someone to tell them your story and let them make you shine. Consider it an investment in your success.
6. Tailor your bio for each use
Your bio should adapt to each platform or use case scenario. Create different versions of your bio including a long version, a short version and for different industries or platforms.
Instagram’s bio is different to what you may use on a website or publication.
Example Third-Person Bio (Tailored towards the tourism industry)
Jacob Cass is a prolific graphic designer&branding expert who runs the popular design blog, JUST Creative, which doubles as his award-winning branding&design firm. Jacob helps brands thrive, by crafting distinctive logos&brand identities, backed by strategy. He recently rebranded San Francisco and Puerto Rico, and also branded New York’s Digital District. Other clients have included the likes of Disney, Nintendo, and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding. Jacob’s dedication to the creative industry has allowed him to build a large&loyal following, with his websites being viewed over 50 million times. Jacob’s work also appears in a number of high profile design books including The Best of Logo Lounge Master Series and the World of Logo Design Annual.
Some of these tips have been paraphrased from 99u’s article ‘How to write a better bio’ by Erin Scottberg.
Bonus – 6 useful marketing tools:
Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.
HypeAuditor — empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement
TubeBuddy — the premier YouTube channel management and video optimization toolkit.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Manychat — Messenger bot platform for marketing, E-commerce, and support.