Little rant. Your logo is not a brand 🤷♂️
Courtesy of @juju.branding
Yes, I know there are many posts about this in the community, although I think it’s a good message to preach.
As new business owners, it seems like the «normal» thing to do is to create a logo and voila! Your business will now be recognized and accepted with open arms.
Sorry, I’m here to tell you this is just not how it works.
There is so much more to branding a business and creating something that will resonate with your audience and furthermore create long-lasting advocates for your business.⠀
With that being said, I’m not saying to not try and pursue a logo for your business.
I’m just trying to help you understand what a logo is a very small piece for the puzzle.
“We want to build our brand, so we really need a logo”.
A Logo Design is just one element that makes up your brand identity.
And your brand identity is just one element that makes up your brand.
If I say “Disney” or “Apple” What do you think of?
That feeling you get, that is branding.
Bonus — 8 useful tools for everyday usage:
GetResponse — an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.
Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
FlyWheel — is managed WordPress hosting built for designers and creative agencies.
Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.
Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.