Don’t miss curated business and growth tips @deenoize
Have you ever felt the that the thing you’re creating might not be right? Or, that you think you’re on the right path but the results have proved that you’re possibly failing?
I learned over time that it doesn’t matter what your client thinks is right or what you think is right, as long as what you’re creating is about your users’ needs, (not what they want as this is something very different!) then you’re on the right track.
I’m not saying that your guaranteed success, but it’s a step in the right direction — rather than creating in a black hole, with no edges or light to guide you.
A tool that can align your team on who it is your creating value for are called Empathy Maps. And today’s post I wanted to highlight some key phases of this practice and I hope they can help you in understanding and save you as well as they have myself.
Any feedback? Let me know in the comments below.