I learned over time that it doesn’t matter what your client thinks is right or what you think is right, as long as what you’re creating is about your users’ needs, (not what they want as this is something very different!) then you’re on the right track.
I’m not saying that your guaranteed success, but it’s a step in the right direction — rather than creating in a black hole, with no edges or light to guide you.
A tool that can align your team on who it is your creating value for are called Empathy Maps. And today’s post I wanted to highlight some key phases of this practice and I hope they can help you in understanding and save you as well as they have myself.Instagram Do you want to receive insights using FB Messenger or Telegram or Email? 👈 Subscribe now. And here 4 tools that may be useful in your designer way: Crello – the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It's easy! A lot of animated designs. Webflow – all-in-one web design tool that allows users to design, build, and launch responsive websites visually. Funnelytics — an incredible tool that helps you build the best marketing funnel mapping. Flowkit – allows designers to create frighteningly fast user flows within Sketch and Figma. Any feedback? Let me know in the comments below.