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Kick start your Design Thinking


Ruslan Galba - July 25, 2019 - 0 comments

Don’t miss curated business and growth tips @deenoize

Have you ever felt the that the thing you’re creating might not be right? Or, that you think you’re on the right path but the results have proved that you’re possibly failing?

​​​I learned over time that it doesn’t matter what your client thinks is right or what you think is right, as long as what you’re creating is about your users’ needs, (not what they want as this is something very different!) then you’re on the right track.

​​I’m not saying that your guaranteed success, but it’s a step in the right direction — rather than creating in a black hole, with no edges or light to guide you.

​​A tool that can align your team on who it is your creating value for are called Empathy Maps. And today’s post I wanted to highlight some key phases of this practice and I hope they can help you in understanding and save you as well as they have myself.

Courtesy of​ @_louismoody &​ @mastersofux

Kick start your Design Thinking, by building empathy for your users.Tool: Empathy maps. I use empathy maps to help me put into context the users attitudes and behaviours in a visual way. They are a powerful tool for helping designers deeply understand users, to be used along side existing data. They can remove bias from our designs and align your team on a shared understanding of who the users are.Format. In the shape  of a square, split the map into four quadrants. Add the headings "think", "fill", "say" and "do" while keeping the user in the middle. this will build the foundations of your empathy map.Generating notes. With the understanding you have of the user throughout the experience of using your product, write notes categorised within the relative quadrants.Gather and group. When you feel like you've posted enough notes of all the knowledge you have, begin to analyse and group the notes under common themes. Synthesise this data to gain better insight into your product experience. It's also a good practice to identify within the groups any pain points the user experiences.Checklist. Gather your teams research to fully immerse yourself in the aspects of your user – this will be the air you breathe into the empathy maps. It's also really useful if you include your user in the session, nothing better then an authentic perspective. Get your sticky notes, pens and a white board. Invite people to the sessions that will provide insight and value. Go throughout steps O2-C2 of this insights post (and have fun while you do)! Synthesise the data, understand what drives your users' behaviours and let it be a guide to your product design process.Why use them? I always use empathy maps at the beginning of my process. They're most valuable to make sense of the qualitative research your team/stakeholders discover. Empathy maps are really useful to align teams on who the user is and who you're designing for.Thank you. I hope you enjoyed and learned something from this post. Relevant feedback and discussion welcome in the comments! Please like or share if you found this post useful.

​​Any feedback? Let me know in the comments ​below.

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