Lead Nurturing Strategies 👌
Courtesy of @frankzepeda_
The best way to nurture leads changes over time ⏳
A method that was highly effective two years ago might not work at all today ❌
People get overwhelmed with messaging and learn to ignore certain channels.
So it’s important to stay up to date on what lead nurturing tactics are most effective right now 🧐
Segment your leads
When trying to promote a solution for your prospect or client don’t present something that would better fit a large company when they are a small business. In addition, you do not want to present your most expensive solution if their budget is going to be much smaller due to the revenue they bring in. Be conscious of these two key facts and present the option that makes most sense
Retargeting ensures your company stays top-of-mind. But it’s not enough to just set up a retargeting campaign, Your campaign must be properly planned. For example, you shouldn’t repeat the information that your leads were already exposed to on your website. Instead, switch it up and make sure you’re conveying the value of your product. If a lead wasn’t impressed with your demo, a retargeting ad would be the perfect place to attract them with a free trial.
People often forget how important a true one-on-one touchpoint can actually be as part of the sales process. Meeting for coffee or lunch can accomplish so much more than email exchanges, social media posts, etc., and it’s a great way to get to know people better. Building relationships is what drives my business, and technology supports those relationships once they’re solidified. Technology helps advance the conversation, but it will never replace those human interactions that build trust over time.
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