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Make Your Content Contagious


Ruslan Galba - March 21, 2020 - 0 comments

Make Your Content Contagious ☣

Courtesy of @imthemonk

I read… a lot.

I’m constantly trying to learn new ways to get attention in a very noisy place.

I read a book recently called contagious by @j1berger and the information was extremely helpful 👍

The fun part is experimenting with what I learn.

If it works I share it with you so hopefully, you can reap the rewards as well 🙌

Ever Wonder...What Drives Word of Mouth

Ever Wonder…What Drives Word of Mouth

and makes something GO VIRAL

and makes something GO VIRAL

There Are SIX Principles

There Are SIX Principles

But before I tell you what they are you need to know the meaning o two words

But before I tell you what they are you need to know the meaning o two words

content  Stories, news and information. Products and ideas, messages and videos.

con•tent

Stories, news, and information. Products and ideas, messages and videos.

conta•gious  Likely to spread. To diffuse from person to person via word of mouth and social influence. To be talked about shared or imitated.

con•ta•gious

Likely to spread. To diffuse from person to person via word of mouth and social influence. To be talked about shared or imitated.

SOCIAL CURRENCY  You need to make people feel like they are "insiders." People want things that others don't have or can't get.  TRIGGERS  You need your product or service to be triggered by every day things. Peanut butter is a great trigger for....yup, jelly.  EMOTIONS  When we care we share. Contagious content evokes emotions. Excitement or anger.

SOCIAL CURRENCY

You need to make people feel like they are “insiders.” People want things that others don't have or can't get.

TRIGGERS

You need your product or service to be triggered by everyday things. Peanut butter is a great trigger for….yup, jelly.

EMOTIONS

When we care we share. Contagious content evokes emotions. Excitement or anger.

PUBLIC  Monkey see Monkey do. People love to imitate. Make your product or service observable and easy to imitate.  PRACTICAL VALUE  Is the content ycu'r putting out useful? People like to help others so give them something of value to share.  STORIES  People love stories, not information. Think Trojan Horse. Give them something that makes a great story.

PUBLIC

Monkey see Monkey do. People love to imitate. Make your product or service observable and easy to imitate.

PRACTICAL VALUE

Is the content you're putting out useful? People like to help others so give them something of value to share.

STORIES

People love stories, not information. Think Trojan Horse. Give them something that makes a great story.

Bonus – useful marketing tools:

Crello –  free graphic design editor that helps create images for social media, print and other web-based graphics.
HypeAuditor  –  empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement.
TubeBuddy — the premier YouTube channel management and video optimization toolkit.
GetResponse  — an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.
Manychat — Messenger bot platform for marketing, E-commerce, and support.
Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.

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