Marketing Fundamentals for Creatives ⭐️
Courtesy of @tomrossmedia
Today I’m going back to basics, as so many creatives I see are getting this stuff wrong. I want to help! 😊
Many creatives fall into the trap of ‘what’. All they do is put out work, and wonder why they don’t grow.
They need to think about the who, where and how.
Who: take the time to define your ideal client. Ideally, someone who you understand, cares about working for, who can pay well and who wants what you’re selling.
Where: once you’ve defined this ideal persona, figure out where people like that hang out. Are there existing communities online? Perhaps conferences or events?
How: Find what’s to reach these people. Perhaps it’s going direct and building relationships one person at a time. Perhaps it’s doing business development with someone who has a bigger audience filled with dream clients for you and figuring out a way to get in front of them. There are a billion ways and I’ll be covering more of them in detail in my upcoming content.
The bottom line is, don’t be stuck in the what. Figure out your who, where and how!
Who is your ideal client or customer? They should fulfill the following:
- Be people you are passionate about serving
- Be people you understand
- Be people who can pay enough
- Be people who want what you’re selling
Once you’ve defined your ideal client, take the time to research where people who fit that persona hang out
Where do they spend their time? What existing audiences and communities exist filled with people like that?
Now the tricky part. How will you reach these people? This takes many forms:
- Building relationships 1 by 1
- Business development
- Content marketing
- More ways being explained in upcoming content 🙂
THE TRAP OF ‘WHAT’
THE TRAP OF ‘WHAT’
Too many creatives are just doing the ‘what’. l.e.: they are putting our their work, and nothing more.
To really succeed, you need to define who you are serving, and work really hard to reach those people.
Bonus — 8 useful tools for everyday usage:
Emailoctopus — an email marketing service for users of the cloud-based email-sending service Amazon SES. Its features include app integrations, blog automation, responsive templates, real-time analytics, and more.
Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
Crello — a free graphic design editor that helps create images for social media, print, and other web-based graphics.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Kinsta — Premium WordPress Hosting for Everyone. Kinsta’s managed WordPress hosting service helps you take care of all your website needs.
Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.