Marketing to Hispanics Best Practices ✨
Courtesy of @frankzepeda_
According to Nielsen, the nation’s 57 million Hispanics reached $1.5 trillion in buying power 💰
That’s expected to grow to $1.8 trillion by 2021.
Hispanics in the U.S. also have the highest population growth rate — the population is expected to double over the next 40 years.
Even with data like this readily available, many companies still don’t have campaigns or budgets for marketing to Hispanics.
Including culturally relevant images and text can help drive engagement in your campaigns. When an ad includes aspects of Hispanic culture, regardless of language, 88% pay attention, and 41% feel more favorable about a brand that aims to be culturally relevant.
Marketers can reach U.S. Hispanics online during the entire web experience, especially during the research phase of their purchase journey, by leveraging both English and Spanish terms. Given the audience's bilingual nature, consider developing ad campaigns in English and Spanish, even if they direct to an English landing page.
Finally, it is essential to be consistent. Brands that win with Hispanics stay connected with this segment year round, focus on building a relationship and reach them where they are. And if a brand is going to market to consumers in Spanish, it has to be sure to support them throughout the customer journey by including web pages and bilingual representatives in call centers/phone orders.
Bonus – 6 useful marketing tools:
Manychat — Messenger bot platform for marketing, E-commerce, and support.
HypeAuditor – empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement.
TubeBuddy — the premier YouTube channel management and video optimization toolkit.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Crello – free graphic design editor that helps create images for social media, print and other web-based graphics.