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Most Engaging Headline Phrases On Facebook Ads


Ruslan Galba - February 25, 2020 - 0 comments

Most Engaging Headline Phrases On Facebook Ads

Most Engaging Headline Phrases On Facebook Ads 💯

Courtesy of @frankzepeda_

Headlines for your Facebook Ads are very important for your campaign ⚠

This can’t be stressed enough, it can make or break your campaign.

But which ones work? 🤔

Buzz Sumo researched over 100 million Facebook Ad headlines and here some of the results.

What’s the best headline you used in a Facebook Ad?

Will make you...  This phrase "will make you" gained more than twice the number of Facebook engagements as the second most popular headline. This headline format sets out why the reader should care about the content. It also promises that the content will have a direct impact on the reader, often an emotional reaction.

Will make you…

This phrase “will make you” gained more than twice the number of Facebook engagements as the second most popular headline. This headline format sets out why the reader should care about the content. It also promises that the content will have a direct impact on the reader, often an emotional reaction.

Emotional  Tears of joy, Make you cry, Give you goosebumps. Many of the top performing posts with emotional headlines had image or video content although there were also story posts. Caution: Content writers need to be careful Facebook announced it will demote "headlines that exaggerate the details of a story with sensational language" and which aim "to make the story seem like a bigger deal than it really is."

Emotional

Tears of joy, Make you cry, Give you goosebumps. Many of the top performing posts with emotional headlines had an image or video content although there were also story posts. Caution: Content writers need to be careful Facebook announced it will demote “headlines that exaggerate the details of a story with sensational language” and which aim “to make the story seem like a bigger deal than it really is.”

Curiosity  Headline phrases that provoke curiosity and a sense of voyeurism also gained a high level of engagement on Facebook. For example: What happened next, Talking about it, Twitter reacts to. This type of content appeals to a reader's sense of curiosity and voyeurism.

Curiosity

Headline phrases that provoke curiosity and a sense of voyeurism also gained a high level of engagement on Facebook. For example: What happened next, Talking about it, Twitter reacts to. This type of content appeals to a reader's sense of curiosity and voyeurism.

Bonus – 6 useful marketing tools:

Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Manychat — Messenger bot platform for marketing, E-commerce, and support.
HypeAuditor  –  empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement.
TubeBuddy — the premier YouTube channel management and video optimization toolkit.
Crello –  free graphic design editor that helps create images for social media, print and other web-based graphics.

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