I'm the guy who creates handcrafted digital things with my Tegra team

People Don’t Buy What You Do, They Buy Why You Do It

Ruslan Galba - September 21, 2019 - 0 comments

People Don't Buy What You Do, They Buy Why You Do It

Are you starting with ‘why’? 🤷🏻‍♂️

Courtesy of @gdayfrank

This week I’m focusing on messaging and how we can better communicate with our customers. And I’ve started with ‘why’ based on this quote from @simonsinek — known for his profound and revolutionary approach to business.

Most of us tell our customers ‘what we do’ and ‘how we do it’.

«We make this amazing product, it’ll benefit your life in this way and that way…wanna buy it?»

But our customers aren’t connecting with us and simply buy or don’t buy based on comparable features, benefits and price.

As Simon has discovered, we need to flip our message by starting with ‘why’.

1️⃣ Why we do what we do
2️⃣ How we do it
3️⃣ What we do

‘Why’ aligns us with brands at a physiological level and is what gives us the confidence and trust in a brand.

It’s why we see Apple, Nike, Aldi, Star Wars fanboys, waiting in lines across the world for the newest thing to come out…and yes, that’s been me for ¾ of these brands😅

So why do we run coffee shops, clothing stores or creative agencies? Why do we want to help our customers prosper? Why do our customers want to be a part of what we are offering?

These don’t need to have profound answers but they are questions we need to be asking of our own brands.

Because ultimately, our customers buy ‘why’ we do it.

And why do I do, what I do? — I want to help you see the change your brand can make for it’s customers.

Useful tools:
Leadpages – lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.
Funnelytics – an incredible tool that helps you build the best marketing funnel mapping.

Be free to send me any feedback by reply or reach me in DM on Instagram

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