Psychological Marketing Tricks… Part 2 🧠
Courtesy of @affiliatetutor
One key part of being a great marketer is understanding how (and why) people think and act the way they do.
It’s much harder to create compelling content marketing, for example, if you don’t know why it would be compelling to your audience in the first place.
Before you jump into the tactical nitty-gritty of marketing, it’s really helpful to understand how people operate.
Which is essentially what the entire field of psychology attempts to explain.
Understanding some key principles of psychology can take your marketing from good to amazing, all because the right audience is reading and identifying with it (and most likely converting on it, too) ✔
To help you attract, convince, and convert more people with your marketing, you should know the following lessons about psychology 📚
7. Baader Meinhof Phenomenon
8. Verbatim Effect
10. Loss aversion
IN-THE PREVIOUS PART OF THIS POST, WE SAW THE FOLLOWING PSYCHOLOGICAL MARKETING TRICKS:
• DECOY EFFECT
• SOCIAL PROOF
LET'S MOVE TO THE NEXT 5 SET OF PSYCHOLOGICAL MARKETING TRICKS:
With the use of anchoring effect, business owners create a comparison amongst their products.
And due to a human flaw, we are most likely to buy the anchored product.
Use of the anchoring effect in marketing takes advantage of a flaw within the human mind which means we do not consider the value of an option based on its intrinsic value. Rather, we compare different offers against one another; we make decisions based on comparative values.
People tend to categorize information based on meaning, rather than how that meaning is presented. For content marketers, this means you can focus less on ensuring the precise organization and wording of your content, and more on how your content makes users feel.
Clustering is the predictive marketing version of the segmenting process. Segmenting is the process of putting customers into groups based on similarities, and clustering is the process of finding similarities in customers so that they can be grouped, and therefore segmented.
You might have seen that the product you surf the most on Amazon appears again infront of you in Spotify ads,.
The Baadermeinhof phenomenon is the phenomenon where something you recently learned suddenly appears everywhere. Also called frequency bias (or illusion), the baadermeinhof phenomenon is the seeming appearance of a newly learned concept in unexpected places.
That's why so many marketers rely on urgency, the scarcity principle, and loss aversion to sell products. loss aversion is a powerful psychological fundamental. People feel losses more deeply than they feel gains. Loss aversion can get them to move when they would normally stand still.
Bonus – 6 useful marketing tools:
Crello – free graphic design editor that helps create images for social media, print and other web-based graphics.
HypeAuditor – empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement.
TubeBuddy — the premier YouTube channel management and video optimization toolkit.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Manychat — Messenger bot platform for marketing, E-commerce, and support.