PUSH the different styles ➡ PULL of persuasion to influence ⬅
Courtesy of @moismai
Many arenas of business require a level of persuasive communication 💬
When done effectively this kind of communication can lead to very fruitful relationships and engagements.
However, the majority of creatives do not know how to persuade effectively without coming across pushy or in advocacy for their work.
This type of communication will build resistance in your client or your team.
Understanding these styles of persuasive communication allow us to be more mindful of how we approach specific communicative dynamics and instances 🧠
Pulling is a method used by experts for them to gain understanding to the context and build from there for the most viable solution.
Think of how you feel when you’re the client or team member and you are involved in the end result VS being told what to do or what is being offered.
Prioritizing the more effective style while also recognizing when the other is most applicable is key to your business journey when establishing relationships both internally and externally.
The method of changing someone’s feelings, thoughts, and/or behaviors, used by one person on another.
The change to someone’s feelings, thoughts, and/or behaviors by another person.
In business, where are these even applicable?
Why do I need to learn about these styles?
• One style reigns supreme.
• Each style’s efficacy is dependent on specific circumstances.
• Identify your default and assess if it’s effective or needs changing.
Providing information or impressing an idea onto a person, towards a plan of action.
Example Push Styles:
• Giving Advice
• Spouting Orders
• Veto Decision-making
Seeking and gathering information from the other person to form a plan of action.
Example Pull Styles:
• Asking Questions
• Suggesting &, Listening
• Creating Collaboration
Push Used When:
• You are the authority
• Time-sensitive decision
• Only one solution
• Already made decision
• Compliance > Commitment
• Prescribe > Diagnose
Pull Used When:
• Multi-potential options
• Not time sensitive
• Build context
• Commitment > Compliance
• Champion critical thinking
• Diagnose > Prescribe
Unfortunately, people default to pushing whether these specifics exist or not. Avoid this mistake.
PUSH VS PULL?
• Pull more than you push!
• Pulling decreases the resistance to influence.
• Pulling allows the recipient to “lean in” towards influence versus feeling obligated to it, given their involvement.
• If pushing, be concise, and push with value aimed directly to the recipient.
• Misused pushing gives the impression of tyranny, not listening, and not properly diagnosing.
Bonus — 8 useful tools for everyday usage:
GetResponse — an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.
Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
Crello — free graphic design editor that helps create images for social media, print, and other web-based graphics.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
FlyWheel — is managed WordPress hosting built for designers and creative agencies.
Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.
Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.