Strategies When Building a Brand for the Decade ⌛
Courtesy of @divadsanders
In order for a company to thrive in the world today, it needs to be more than what it sells.
When I speak about «brand», what I mean is how business, products, and services are perceived by customers. A positive association between customer and company is essential to any growing business 📈
The emotional language of today’s generation is vast. So many things to hate or love, we «the people» find ourselves split between those emotions. One of the best ways we show our support for anything is through our wallets 💲
We ask ourselves, «does this brand reflect my values?» and «do they deserve my money?”
Think about the upcoming elections. We want companies to be open to whom they support. We’re even willing to cut all ties and openly denounce the organization should it exhibit behavior contrasting to our beliefs ❌
However, it does not take an entirely new strategy to keep your brand beloved and respected by your audience. Just a few checkpoints should be evaluated and updated for the next 10 years ☝
Are you starting a business in 2020?
Keep these things in mind:
Keep your brand image consistent
Does it look & feel the same?
Design elements like color, font, logo, and layout should be consistent across all points (social media, website, promotions, etc.).
Basic elements can be achieved by the everyday person with options like Canva.com, Smilebox.com, or Logomakr.com.
* Wherever people come in contact with your brand, it needs to feel the same.
Review your website design
Is your site costing you?
The site with the fancy font choice, painful patterns, or fully loaded with ads can bring frustration and lose potential customers.
Being #1 on the Google search page may ensure an initial visit, but the great design will determine whether or not visitors stay.
* It takes about 0.05 seconds for users to form an opinion about your website
Connections that make sense
Partnerships can build your brand awareness and help you break into new markets.
Engage with brands that have similar values and goals as your own. Consumers can smell a forced allegiance a mile away. Be authentic.
* The marketing behind partnerships ensure that success in one brand brings success to all.
How to find the right partners:
- Align your goals. If one business suffers, the others will soon follow.
- Look for ways to indirectly help each other succeed. Share referrals promote etc.
- Ensure both companies have strengths that complement one another.
- Analyze each other’s audience to find the similarities in your customers.
- Co-publish posts to capitalize on the number of eyes you have on your content.
Bonus — useful tools for everyday usage:
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.
LetyShops – this service allows you to get a cashback of the amount spent on the purchase – up to 30%!
Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
FlyWheel — is managed WordPress hosting built for designers and creative agencies.
Zadarma – cloud communications platform that offers the best VoIP phone system – IP PBX, virtual numbers in 90 countries.
GetResponse — an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.
Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.