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The Art of Asking The Better Questions


Ruslan Galba - February 15, 2020 - 0 comments

The Art of Asking The Better Questions

The Art of Asking The Better Questions ❔

Courtesy of @moismai

Asking better questions is a pillar of effective communication and relationship building 💬

More importantly, it’s a necessity in business; particularly, when it comes to client acquisition, networking, and engagement initiation.

However, not all questions are created equal ❌

Some questions are superior.

And some creatives are struggling in executing asking questions well.

In this post, I talk about the purpose of WHAT, HOW, & WHY questions, their effect on the recipient, and a strong way to use them for a positive engagement with the recipient 💯

The key takeaway is that you want to ease the recipient into answering questions through gradual complexity.

WE ASK QUESTIONS TO:  Gain Knowledge Seek Clarity Uncover Truths Guide Enlightenment

WE ASK QUESTIONS TO:

  • Gain Knowledge
  • Seek Clarity
  • Uncover Truths
  • Guide Enlightenment
But not all questions are created equal.  Every question has a certain effect on its recipient.

But not all questions are created equal.

Every question has a certain effect on its recipient.

WHY questions most difficult as t require the recipien o explain through rea (cause & effect). 
HOW question re moderate they require the re S ient to explain in s cessions. (Multi whats) 
WHAT question re easiest as they are ersatile and only re ire the recipient to e am in specific parts.

WHY questions are most difficult as they require the recipient to explain through reason (cause & effect).
HOW questions are moderate they require the recipient to explain in s cessions. (Multi whats)
WHAT questions are easiest as they are versatile and only require the recipient to explain in specific parts.

Okay! So, what is the point here?  Well, let us run an experiment. I'll ask. You receive, and then assess the difference in how you feel after each encounter.

Okay! So, what is the point here?

Well, let us run an experiment. I’ll ask. You receive, and then assess the difference in how you feel after each encounter.

ENCOUNTER 1  You: "Hi, I know you do video work, and I need a video for my business? 
Me: "Wonderful! Why do you need a video?" I Me: "Why is a video a solution for this problem?" I Me: "Why do you need a video now rather than later?"

ENCOUNTER 1

You: “Hi, I know you do video work, and I need a video for my business?
Me: “Wonderful! Why do you need a video?”
Me: “Why is a video a solution for this problem?”
Me: “Why do you need a video now rather than later?”

ENCOUNTER 2  You: "Hi, I know you do video work, and I need a video for my business? 
Me: "Wonderful! What did you want to accomplish with this video?" Me: "How will this positively impact your business?" 1 Me: "Why do you need a video now rather than later?"

ENCOUNTER 2

You: “Hi, I know you do video work, and I need a video for my business?
Me: “Wonderful! What did you want to accomplish with this video?”
Me: “How will this positively impact your business?”
Me: “Why do you need a video now rather than later?”

ASSESSMENT  • Build context first with simpler questions • What questions help recipient gather thoughts • Why questions asked too early= recipient stuck • Why questions after building context = less anxiety • Gauge recipient's mood as you ask questions

ASSESSMENT

• Build context first with simpler questions
• What questions help recipient gather thoughts
• Why questions asked too early= recipient stuck
• Why questions after building context = less anxiety
• Gauge recipient’s mood as you ask questions

THE BREAKDOWN  We want to ease our recipients answering process through gradual complexity.

THE BREAKDOWN

We want to ease our recipients answering process through gradual complexity.

Bonus — 8 useful tools for everyday usage:

GetResponse — an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.
Manychat —  visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
Crello — free graphic design editor that helps create images for social media, print, and other web-based graphics.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
FlyWheel —  is managed WordPress hosting built for designers and creative agencies.
Integromat —  is a powerful automation tool that connects your apps and services to work smarter, not harder.
Leadpages —  lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.

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