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The right way to market an E-commerce store


Ruslan Galba - September 29, 2019 - 0 comments

The right way to market an E-commerce store

The right way to market an E-commerce store 🚀

Courtesy of @avenixmedia

There are multiple components that go into a successful e-com ad campaign.

These principles apply to any sales page where the ultimate goal is to get the website to buy your product.

You have to keep in mind that a lot of your store visitors will leave your website without taking any kind of action.

It is your job to retain those visitors as much as possible. Retargeting does wonders in this case, exposing your brand and products to abandoners, enticing to complete their purchase.

The least you can do is capture their email by offering them something of value (ex: discount). This opens doors for sales because if you got them to commit their email, you can get them to buy.

Implement these marketing tips into your own campaigns, and share with us how much better your store is doing!

1. Install a Facebook Pixel on the site  The Facebook Pixel is your friend when it comes to tracking your website activities  Set it up so that it tracks people who didn't take action or abandoned carts  Also create a separate pixel for those who reached the thank you page.
2. Install Google Analytics to track each page  Use google analytics to track the effectiveness of your funnels.  Set up website goals to track your conversion.  Analyze how well your marketing efforts are performing.
3. Drive Traffic with 2-3 Instagram Shoutouts  Create a short video featuring your best product, including a call to action.  Pay a few large instagram pages in your niche to advertise your store/products.  Analyze how well your ads are performing using analytics.
4. Analyze your funnels with google analytics.  Monitor how far people get into your funnel using analytics.  Note how long people stay on any page before taking any action.  Split test your funnels to see what works and what doesn't.
5. Retarget Abandoners Through Facebook Ads.  Create a picture ad to remind abandoners about their incomplete purchase.  Include a one time offer and urgency to get them to take action.  Use the pixel you set up to target visitors who abandoned their carts.
6. Build lookalike audience from complete orders.  Use the emails of complete purchases to create a custom audience.  Facebook will target users that will be more likely to buy from you.  The custom audience that sees your ad will be likely to interact with it.
7. Continuously advertise to lookalike audience.  Constantly advertise to lookalike audience to get more sales.  Retarget abandoners to get them to complete their order.  Change around your ads every 4 weeks to keep things fresh.
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Bonus — 8 useful tools for everyday usage:

Emailoctopus — an email marketing service for users of the cloud-based email-sending service Amazon SES. Its features include app integrations, blog automation, responsive templates, real-time analytics, and more.

Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!

Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.

Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.

Kinsta — Premium WordPress Hosting for Everyone. Kinsta’s managed WordPress hosting service helps you take care of all your website needs.

Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.

Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.

FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.

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