The World’s Most Successful Marketers Are Doing These 8 Things 💯
The world of marketing has changed, and changed, and changed again during the fifteen years that I’ve been in it.
But a few things have stayed the same, and one of them is the mindset characteristics of great marketers.
World-class marketers have something in common. They all share these eight thought patterns. The reason these people are at the top of their game is because of these.
1. They aren’t afraid to try new or crazy stuff
A surefire to be no-hum is to do whatever everyone else is doing. Because if you do what everyone else is doing, then you'll achieve what everyone else is achieving – which is ho-hum.
2. They cultivate a testing mindset
When you come up with your marketing idea, immediately put it into motion. And then measure the results.
3. They use the skills they have and borrow the skills they don’t
To be a successful marketer, you can't successfully do everything that marketing entails. Instead, you have to borrow the brains, skills, and strategies of others.
4. They are early adopters
It's the concept that if you're early to a market, concept, resources, or technology, then you have an advantage over your competitors.
5. They quit—fast
The minute something stops working, stop doing it. Make your decision to quit based on data, rather than disgust or impatience.
6. They’re T-shaped, or M-shaped, or whatever letter of the alphabet you choose
The reason to diversify is not just to have an additional marketable skill, even though that's great. Another reason is to improve and expand your variety of marketing ideas.
7. They shamelessly steal great ideas
Some marketers are great, not because they invented something brand new, but because they stole something that was working somewhere else.
8. They judge marketing efforts based on results and act accordingly
Prioritize your marketing activities based on what is getting the best results.
Bonus – 6 useful marketing tools:
Crello — a free graphic design editor that helps create images for social media, print, and other web-based graphics.
HypeAuditor — empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement
TubeBuddy — the premier YouTube channel management and video optimization toolkit.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Manychat — Messenger bot platform for marketing, E-commerce, and support.