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Tik Tok Stats Every Marketer Should know

Ruslan Galba - August 26, 2019 - 0 comments

Tik Tok Stats Every Marketer Should know

This post was inspired by @garyvee If you don’t follow him on LinkedIn please do so 🚀

TikTok, the short-form video app that combined with Musical.ly in August 2018, has yet to launch ad units for brands or formal monetization products for creators. But over the last month, agencies have been paying closer attention to the app.

Courtesy of @frankzepeda_

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In 2018 TikTok was the No.4 most downloaded app overall, beating out both Instagram and YouTube.
Time spent. At an average of 52 minutes spent on the app per day. As 2018, U.S. Android users spend 53 minutes on Instagram, 58 minutes on Facebook, and 49.5 minutes on Snapchat.
TikTok ads. TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to advertisers and their digital dollars. Two media buyers told Adweek that representatives from TikTok have told them that a biddable option, in which advertisers will be able to bid against one another for the ad impressions they want on a self-managed platform, is in the works. One of the buyers said they expected the biddable option to become available sometimes this summer.

6 useful marketing tools:

Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.

HypeAuditor — empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement

TubeBuddy — the premier YouTube channel management and video optimization toolkit.

Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.

Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.

Manychat — Messenger bot platform for marketing, E-commerce, and support.

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