Tips to Grow Your Organic Reach on LinkedIn 🚀
@garyvee has decided LinkedIn is THE platform to use today and the reason for all this interest? Insane organic reach.⠀
By organic reach, he means the ability to reach a greater number of people without the need to advertise. This means posts (not Articles) on LinkedIn.
@garyvee suggests this might not last forever. Here are a few tips to capitalize on LinkedIn’s organic reach.
Post Updates Not Articles
The reason for this is simple. Short paragraphs keep readers engaged.
Make sure that the first sentence of your status update is captivating. People are scrolling their LinkedIn feed quickly, and they’ll only see the first one or two sentences of your post as they scroll. So, if your first sentence doesn’t grab their attention and make them want to tap “See More”, your update will get scrolled past.
Engage with other people’s content.
Your comments on other people’s posts show up in the news feeds of your first degree connections.
So essentially, when you leave a comment on someone’s update, it’s like writing a mini post. The more mini posts (aka comments) you write, the more visibility you’ll get on LinkedIn.
Visibility leads to opportunity.
Join LinkedIn Groups
Using LinkedIn as a true networking tool by actively communicating with others in your industry will help grow your profile.
You will benefit greatly by being aware of what your competition is doing, and by networking with peers and sharing your ideas in these groups, more and more users will begin to visit page and begin to consider you or your company as a leader in your industry.
Bonus – 6 useful marketing tools:
Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.
HypeAuditor — empowers users to analyze any Instagram account for insights on audience quality and authenticity of engagement
TubeBuddy — the premier YouTube channel management and video optimization toolkit.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Notion — is a note-taking and collaboration application with markdown support that also integrates tasks, wikis, and databases.
Manychat — Messenger bot platform for marketing, E-commerce, and support.