What Changed When I Moved to a Personal Brand? 🖌
Courtesy of @its.rachel.king
I was scared to post this 😬
But a couple weeks ago, @dainwalker shared with me something he’d been taught: when you feel fear for ANY reason, just lean into it, attack it, and face it, no matter how small it may seem.
You’ll literally train your brain to see that fear is not as big of a deal as it thinks it is.
So here’s the post 👇
I’m just sharing my experience, and I know everyone’s journey looks different, but for me, a personal brand was the way to go.
This, for me, is just the beginning 🎢
The Instagram game is definitely changing, and 2020 is the year of the micro influencer.
An influx of new followers
Then content inquiries
I could tell that people trusted me a lot more
And the DM’s started rolling in
Followers were engaging more often
I was able to start monetizing at a scant 1000 followers
Here’s what I learned
- Don’t assume people know what you’re like
- People will pay you to be exactly who you are
- Fear is a liar. Lean into it and crush it
- Re: branding – you need to overcommunicate to communicate
- You don’t need 100k followers to monetize
- People connect with people
Best of all
People stopped only referring to me as ‘bro’
Bonus — useful tools for everyday usage:
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.
LetyShops – this service allows you to get a cashback of the amount spent on the purchase – up to 30%!
Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
FlyWheel — is managed WordPress hosting built for designers and creative agencies.
Zadarma – cloud communications platform that offers the best VoIP phone system – IP PBX, virtual numbers in 90 countries.
GetResponse — an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.
Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.