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What is Engagement Rate?


Ruslan Galba - February 11, 2020 - 0 comments

What is Engagement Rate?

What is Engagement Rate? 👀

Courtesy of @davetalas

These are the 2 ways to track engagement rate.

I recommend to keep record in a google sheet, and put in all your posts after at least 48 hours.

Try to find similarities in the best performing ones and try to find the flaws in the worst ones.

Hope this helped, happy creating! 😉

From the outside
From analytics

From the outside
From analytics

Same post, different result
5% vs. 12.4%

Same post, different result
5% vs. 12.4%

From the outside, it's important to differentiate whether an account has an active audience for brand deals or shoutouts

From the outside, it's important to differentiate whether an account has an active audience for brand deals or shoutouts.

But for your own content, keep track of the engagement/impressions, it's a more accurate metric of content performance!

But for your own content, keep track of the engagement/impressions, it's a more accurate metric of content performance!

Bonus — 8 useful tools for everyday usage:

Emailoctopus — an email marketing service for users of the cloud-based email-sending service Amazon SES. Its features include app integrations, blog automation, responsive templates, real-time analytics, and more.
Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
Crello — a free graphic design editor that helps create images for social media, print, and other web-based graphics.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Kinsta — Premium WordPress Hosting for Everyone. Kinsta’s managed WordPress hosting service helps you take care of all your website needs.
Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.Paragraph

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