What is Engagement Rate? 👀
Courtesy of @davetalas
These are the 2 ways to track engagement rate.
I recommend to keep record in a google sheet, and put in all your posts after at least 48 hours.
Try to find similarities in the best performing ones and try to find the flaws in the worst ones.
Hope this helped, happy creating! 😉
From the outside
Same post, different result
5% vs. 12.4%
From the outside, it's important to differentiate whether an account has an active audience for brand deals or shoutouts.
But for your own content, keep track of the engagement/impressions, it's a more accurate metric of content performance!
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