Some thoughts about Product/Market fit and how to deal with it
Courtesy of @daniandor_uiuxdesigner
What is Product / Market Fit?
Product / Market fit means being in a good market with a product that can satisfy that market.
The Product / Market fit survey
How would you feel if you could no longer use [Product]?
a. Very disappointed
b. Somewhat disappointed
c. Not disappointed
d. N/A – I no longer use [Product]
Analyze your results
If at least 40% of your customers choose “Very disappointed” you can be confident that your product is a must-have.
You need a minimum of 30 responses.
Why it is important?
Scaling growth before having a product/market fit is the fastest way to kill your startup.
Product/Market fit is not just the prerequisite for growth, it is the fuel that powers all sustainable growth efforts.
Bonus — 8 useful tools for everyday usage:
GetResponse — an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.
Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
FlyWheel — is managed WordPress hosting built for designers and creative agencies.
Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.
Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.