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What is Product / Market Fit?


Ruslan Galba - October 28, 2019 - 0 comments

What is Product / Market Fit?

Some thoughts about Product/Market fit and how to deal with it⁣⁣

Courtesy of @daniandor_uiuxdesigner

⁣01. What is Product/Market fit?

What is Product / Market Fit?  Product / Market fit means being in a good market with a product that can satisfy that market.

⁣02. The Product/Market fit survey⁣

The Product / Market fit survey  How would you feel if you could no longer use [Product]?  a. Very disappointed
b. Somewhat disappointed
c. Not disappointed
d. N/A - I no longer use [Product]

⁣03. Analyze your results⁣

Analyze your results  If at least 40% of your customers choose "Very disappointed" you can be confident that your product is a must-have.  You need a minimum of 30 responses.

⁣04. Why it is important?

Why it is important?  Scaling growth before having product/market fit is the fastest way to kill your startup.
Product/Market fit is not just the prerequisite for growth, it is the fuel that powers all sustainable growth efforts.

Bonus — 8 useful tools for everyday usage:

GetResponse — an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.

Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!

Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.

Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.

FlyWheel — is managed WordPress hosting built for designers and creative agencies.

Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.

Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.

FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.

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