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You Have 4 Seconds to Catch Clients Attention. Here is How to Do It.


Ruslan Galba - May 19, 2020 - 0 comments

What’s Your Book Cover?

What’s Your Book Cover? 📕

Courtesy of @dannyallenpage

How many times have you purchased a book purely because it had a great front cover? 🤔

This immediate judgment is a natural object of the human judgemental system.

In nature, it’s the part of our brain that protects us from danger or lures us towards an item of value 🧠

In the modern world we tend to use the same part of our brain to judge whether we do or do not want to invest time into something, your Instagram page acts as the title of a book.

People will use it to measure whether your account is worthy of the following or not 🎈

Take into consideration things such as your profile picture, bio, and firs 9 tiles of content.

If it’s all mix and mash then you’re likely going to lose that person’s interest immediately 👌

There's an age old saying

There’s an age old saying

Don't judge a book by it's cover

Don’t judge a book by it’s cover

However first impressions count for a lot

However first impressions count for a lot

And without a beautiful front cover and grat title, people often won't make it to the blurb.

And without a beautiful front cover and grat title, people often won’t make it to the blurb.

Your Insta is your book cover

Your Insta is your book cover

You have 4 seconds to catch their attention  Your profile picture, BIO and feed posts all need to impress people more than the thousands of other profiles on the Instagram shelves

You have 4 seconds to catch their attention

Your profile picture, BIO and feed posts all need to impress people more than the thousands of other profiles on the Instagram shelves.

The perfect front cover  professional and eye catching profile picture
concise clear BIO stating what service you offer
strong and consistent branding across all feed posts
a CTA and a link to website page

The perfect front cover:

  • professional and eye catching profile picture
  • concise clear BIO stating what service you offer
  • strong and consistent branding across all feed posts
  • a CTA and a link to website page
Ask yourself these questions  Does your branding represent your business?
Would someone know what you do within 4 seconds?
Would you be tempted to view your stories?
When you scroll down your page does the design and branding flow?

Ask yourself these questions:

Does your branding represent your business?
Would someone know what you do within 4 seconds?
Would you be tempted to view your stories?
When you scroll down your page does the design and branding flow?

Bonus — useful tools for everyday usage:

FlyWheel —  is managed WordPress hosting built for designers and creative agencies.
Zadarma – cloud communications platform that offers the best VoIP phone system – IP PBX, virtual numbers in 90 countries.
GetResponse — an email marketing platform that enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base.
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.
LetyShops – this service allows you to get a cashback of the amount spent on the purchase – up to 30%!
Manychat —  visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
Integromat —  is a powerful automation tool that connects your apps and services to work smarter, not harder.

Be free to send me any feedback by reply or reach me in DM on Instagram
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