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When You’re Developing a Brand for Your Client…


Ruslan Galba - November 9, 2019 - 0 comments

When you're developing a brand for your client...

⭐️ When developing or designing a brand for your client.

Courtesy of @juju.branding

Focus on differentiating overselling.

Branding is more than “better features” or “better product/service”.

Perceived differently is just as important if not more important.

More often than not, the brands we develop have to go up against established brands,

The way to stand out is by being different.

And not by having a different shade of blue. Rather by having a different tone of voice, beliefs, or even seeing the world through a different lens.

Don't play in their neighbor's backyard.
Strong brands are unique.
They talk different. Act different. Believe different.
Being better, is not enough. Being different matters.
New Brand
Let me know what you think in the comments.  Follow @juju.branding for more: design, branding, and business of design insights.

Extra tools for messenger bot marketing:

Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!

Mobilemonkey — offers a brilliant chatbot builder, an enhanced Facebook ad tool with several formats to choose from, live chat, daily webinars, excellent support, and the list goes on.

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