FIRST THINGS FIRST 💯
Courtesy of @juju.branding
So I’ve been reading a lot lately, and I finished «The Win Without Pitching Manifesto by Blair Enns» — I’m sure most of you have heard about it.
In this book, he goes into great detail on how we as creatives tend to already have a solution in mind before even understanding the customers’ problems.
I think we have all been there or are still in this mindset. I’m here to tell you that it’s time to take that leap. Put your customers’ best interests before your own. Even if it means you’re not the right person to solve their problem.
You won’t lose them, I promise. In the past few months, I have led dozens of clients to people who can better solve their problems instead of myself.
I had their best interests in mind. People see that, and they value that. It shows that you care about their success.
The return I have gotten is incredible. Referrals, more business, and overall I feel better about not prescribing a solution to a problem that I know won’t bring my customer value.
Diagnose the problem.
Prescribe a solution. (even if that solution does not involve you)
Apply the solution.
Be the doctor of your craft.
If you were a doctor, would you prescribe a solution to your patient without a diagnosis?
You would be liable for malpractice if you did.
We owe it to ourselves and to our clients – to never work on a solution that we have not fully diagnosed.
- Diagnose the problem
- Prescribe a solution
- Apply the solution
How do you diagnose your client’s problems?
Let me know in the comments what method you use to diagnose!
💬 What are your thoughts on this? How do you diagnose your clients’ problems?
Bonus — 8 useful tools for everyday usage:
Emailoctopus — an email marketing service for users of the cloud-based email-sending service Amazon SES. Its features include app integrations, blog automation, responsive templates, real-time analytics, and more.
Manychat — visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features!
Crello — free graphic design editor that helps create images for social media, print and other web-based graphics.
Funnelytics — the best funnel mapping software available to marketers and entrepreneurs today.
Kinsta — Premium WordPress Hosting for Everyone. Kinsta’s managed WordPress hosting service helps you take care of all your website needs.
Integromat — is a powerful automation tool that connects your apps and services to work smarter, not harder.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
FlowKit — allows designers to create frighteningly fast user flows within Sketch and Figma.