Your Marketing Efforts are Not Producing Great Results Because… 🤔
Courtesy of @bami.brands
The best way I can explain this is:
Building a house without a strong foundation is a disaster 🏠
This is the same for your marketing.
If your marketing isn’t producing the results you want, take a step back and analyze your branding 🔬
YOU HAVEN’T TAKEN A PROPER CARE OF THE FOUNDATIONAL ASPECT OF YOUR BRAND
THE FOUNDATION INCLUDES YOUR INTERNAL AND EXTERNAL BRANDING
HERE ARE SOME SAMPLE QUESTIONS YOU NEED CLEAR ANSWERS TO IN ORDER FOR YOU TO SOLVE YOUR INTERNAL BRANDING:
- Who am I?
- What are the true benefits of my products?
- Why should people buy what I’m trying to sell?
- What makes me different from the rest?
- Who should I market to?
- Where can I find them?
- What’s the language they understand?
- How do I speak their language?
- How does my product solve their pains?
ONCE YOUR INTERNAL BRANDING IS SORTED, YOU WILL BE MUCH MORE EASIER AND EFFECTIVE TO SOLVE
YOU NOW KNOW WHO YOU ARE, WHAT MAKES YOU DIFFERENT + WHO YOUR CUSTOMERS ARE
WITH ALL OF THESE INSIGHTS YOU JUST GAINED, YOU WILL BE ABLE TO:
CRAFT A BRAND STORY AND MESSAGE THAT RESONATES.
DESIGN A BRAND IDENTITY THAT LOOKS APPEALING TO YOUR IDEAL CUSTOMERS.
BUILD A WEBSITE THAT CONVERTS.
ONCE YOU FIX THE FOUNDATION, THEN RESUME MARKETING
YOU’LL GET GREATER RESULTS
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